From Virtual Trees to Living Forests

Ant Forest is an app-based game that is sweeping across China. The game rewards users with green energy points for choosing low-carbon activities like taking public transportation or using less plastic. Once players have earned enough green energy, they can plant a virtual tree in Ant Forest. For every tree planted in the virtual game, a real tree is planted in rural China. The game’s creator says one-hundred million live trees have been planted so far.

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Why it’s hot: An idea that works like real life gratification of social changes and purpose-driven initiatives that would work well with the new generations of consumers.

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Feeling chatty?

Costa Coffee implemented the Chatty Cafe space in 300 of its stores in the U.K. to help tackle loneliness and encourage customers to talk to each other.

Select tables are turned into “conversation hubs” with a sign on the table that says “Chatter and Natter.” Customers that sit on those tables need to be willing to chat with other customers.

Why it’s hot: The Chatty Cafe lets Costa engage with its customers in a new way while helping to solve a social issue.

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