Slack is leaning into its status as the young, hip startup by calling out its older, more established competition: Microsoft.
Slack tweeted a video on Thursday comparing a Slack ad and a Microsoft ad, showing the similarities between them and implying the Microsoft copied Slack’s concept. The video was captioned “ok boomer,” a phrase that has turned into a meme for millennials and Gen Z to voice their gripes with the baby boomer generation.
Watch the video here
On Tuesday, Microsoft announced that Teams hit 20 million daily users, while Slack most recently announced just 12 million users. Slack’s stock took a dive after the announcement.
At the same time, NY Times announced that at least five trademark applications are pending for the retort, according to a database for the federal patent office, including one by Fox Media, which hopes to use it for a possible television series.
Source: Business Insider
First came the “OK Boomer” memes on social media. Then came the T-shirts, phone cases and other merchandise emblazoned with the viral retort. Now, get ready for an all-out war at the United States Patent and Trademark Office and a possible television series using the phrase.
On Nov. 11, Fox Media filed a trademark application for a TV show called “OK Boomer,” one among a handful of applicants hoping to secure rights to the phrase hurled by Generation Z and millennials to older people who don’t understand their positions on various issues and anyone issuing condescending remarks. (This month, Chloe Swarbrick, a 25-year-old New Zealand lawmaker, even used it in Parliament to respond to a heckler during a debate on a zero carbon bill.)
Separate applications filed on Oct. 31 (by a man named Kevin Yen) and Nov. 14 (by the jewelry company Rust Belt Creations) described intentions to use the phrase on clothing items. Another application, filed on Nov. 12 (also by Rust Belt Creations), mentioned plans to sell decals and stickers. And an application filed on Nov. 13 (by William Grundfest, a TV producer known for “Mad About You”) referred to plans to use “OK Boomer” for live stage performances and lectures.
Why it’s Hot
Odd trend taking more odd turns.