Adults acting like children

The Greta Thunberg helpline: for adults angry at a child. A smart way to comment on the madness.

Why it’s hot: Social impact work doesn’t need to be earnest. Comedic elements can work if they honor the intent of the organization and message.

Like this satirical video game from the Brady Center to Prevent Gun Violence. Players are U.S. representatives trying to avoid pressure from the gun lobby. If they make it to the Capital to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”

Taking aim at elected officials who placed part of the blame on the “glorification of violence” (like video games) in society following recent mass shootings, the game proposes that if violent video games can cause gun violence, then a video game can also end gun violence.

Sources: Mashable, AdAge

Put a hole in it? Or put a sock in it?

Philadelphia Cream Cheese came out with an ad for a machine called Bagel That! (which is supposed to be available on Amazon, but isn’t) which will turn any food into a bagel by cutting a hole in it. (Cue the strained laughter).

Why It’s Hot:

The idea is hot because it’s unexpected and a playful way to promote the product. Ultimately, it’s undermined by the obvious “humor.”