In true Rihanna fashion, she’s releasing her latest album in the coolest way possible. With a collaboration between Samsung and some seriously creative film directors, I’ll break it all down for you.
Go to AntiDiary.com on your smartphone (intentionally a mobile experience, it does not work on desktop). You’ll be welcomed into a mysterious world of different rooms that you must unlock clues within.
First you’re sent into “R1,” a panoramic view of what looks like a child’s bedroom, where, by shifting the angle of your phone around, you can “look” around the room. Certain items scan, taking you into various clues – from video content to sound bites to images.
As you continue through the experience into different rooms, from ‘Studio’ to ‘Closet’ to ‘Tattoo Parlor’, you are prompted to continue unlocking content and keep on your exploratory, engaging journey.
Because I’m a lowly iPhone user, I couldn’t unlock or fully experience the mystery of it all. That’s the branded catch, of course. Galaxy Samsung users get access to more rooms, and therefore are capable of solving the big mystery.
Bad girl RiRi has done it again. This mobile experience definitely got me thinking about Samsung as an innovation leader that pertains to my real life (i.e. cool experiences with my favorite artists), which is something many technology companies struggle with when touting innovation. Why do I as a consumer really care? Well, because – Rihanna.