It’s the holiday ad that caught fire for all the wrong reasons: A young woman is gifted a Peloton bike and proceeds to vlog her fitness journey over the course of a year. The ad went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage.
Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic. But as Twitter users were flaming the ad, Ryan Reynolds and his Gin-owned company, Aviation, were putting together one of the most genius spots of the year. The ad cast the same actress from the Peloton ad in a sequel that tells the story of where the Peloton Woman is now.
— Ryan Reynolds (@VancityReynolds) December 7, 2019
Why it’s hot: In a play that combined timeliness, meme culture, and a simple product message, Aviation managed to capitalize on another brand’s moment of infamy with big success. Maybe the biggest win was how fast the spot came to fruition – only 15 days elapsed between the Peloton ad and Aviation Gin’s commercial.