Sony’s Aibo robot dog has been around in various iterations for around 20 years (it was actually discontinued in 2006 and revived with a next-gen look in 2018) and has garnered a lot of attention in tech circles. In fact, the re-boot of the Aibo got a lot of buzz at CES 2018 due primarily to Sony’s commitment to make it as cute as possible.
Nevertheless, the toy costs almost $3000 and the company has always failed to plan for what happens when the novelty wears off. Consumers think ahead and $3k is really steep for a toy that’s bound to wind up in a box down in the basement in a couple of months.
Sony is starting to realize that they have to add an element of interactivity and gamification to the experience if this thing is ever going to succeed. Enter the Aibo Food AR app.
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While it’s not yet trained to kill on command, it’s a step in the right direction. Aibo’s survival depends on Sony expanding the imaginations of its customers beyond simple product redesigns.