Thor 4D

As part of a skit for the Late Late Show, the cast of Thor put on a high-school play version of the movie at a theater to a surprised audience.


Why it’s hot:

  • Hilarious marketing stunt for a movie
  • Disrupting the movie industry with 4D movies


P.S. The team at Looking Glass Factor wants to thank everyone that came by to check out the demo they showed us on Tuesday. We’re all invited to the launch party on Tuesday in Greenpoint which sounds like it has a bunch of other fun things to play with. RSVP on Facebook here:

Netflix is hiding ads for the new ‘Narcos’ season in places it thinks people did cocaine in the ’90s

Netflix just released the third season of the Narcos this past weekend. The only hitch? Everyone in the world knows Escobar, but not so much the Cali Cartel — the massive drug organization that ran its organization like a stealthy corporation around which the third season centers on.

Netflix has been plastering what would have been cocaine hotspots in the ’90s, aka bars and clubs and their bathrooms, with punny one-liners and facts about the Cali Cartel to educate viewers and build excitement around the latest season.

The streaming giant has placed stickers and coasters in locations across over 160 bars and hotspots in Los Angeles, Chicago, New York and Miami, where unknowing Cali Cartel customers may have used their product in the ‘90s. The campaign began rolling out Sept. 1.

One coaster, for example, features a rolled up $1 bill with a powdered white substance on the side and the lines “Need a great pickup line?” Another sticker shows a credit card next to several lines of a white powdered substance and the quote “The Cali Cartel built a $200 billion empire one line at a time.”

“We wanted to not only be disruptive and place the idea where people would least expect it, but it was just as important for us to continue the story that Netflix is telling,” said Jason Gaboriau, Doner Los Angeles’ chief creative officer. “Netflix is first and foremost about storytelling. This is just a continuation of the story — a segue if you will to the next chapter — in a contextual setting so we’d be heard.”

The contextual ads follow the same approach that Netflix has adopted in previous seasons, using fact-based campaigns and utilizing statistics to illustrate the storyline. Last year, before releasing the show’s second season, for instance, Netflix launched a Tumblr site called ‘Narcopedia’, an interactive experience that took viewers through the history of cocaine and provided in-depth information on the war on drugs.

The approach seems to be working. According to data crunched by social analytics firm Brandwatch, while there has been some mention of viewers “missing Pablo” online, the Cali Cartel is gaining prominence, with over 7,000 mentions over the past month versus “Pablo Escobar,” which has about 2,300 mentions.

Source: Business Insider

Why It’s Hot:

The last notable OOH contextual campaign I remember for OK Google was entertaining and insightful. It’s refreshing to see marketers having a good time with non-digital channels. And also notable that they are measuring it via social chatter — as often times we question how “stunts” can show measurable ROI.

Are You There Arthur? It’s Me, Marcel

Two days ago, Publicis Groupe CEO and chairman Arthur Sadoun announced that his network would be foregoing all awards, trade shows and other paid promotional efforts for more than a year while developing Marcel, an AI powered “professional assistant” that it plans to launch next June at the 2018 VivaTech conference in Paris.

This well-timed announcement, right in the middle of Cannes, has generated an huge flurry of press, with speculation about the real driver of the announcement ranging from “It’s just a publicity stunt” to ” “Make no mistake, this is purely about saving money in 2018 as growth has slowed to a crawl” to “It’s smart. Award shows are a misguided way to stroke a few people’s egos. On top of that there’s a ton of work being done for the sole purpose of winning awards. And the number of shows is ridiculous too.”

Regardless of intent, sticking to plan will be difficult. Creatives across Publicis are reportedly up in arms. Surely, the lack of opportunity to stock a trophy case will make it more difficult for Publicis to attract some top creative talent. And, of course, clients like awards too. Poaching is a real concern.

Having gotten sucked into the drama, we’ve read it all, and this response, from R/GA is a favorite. Quick wit has earned R/GA a share of Publicis’ spotlight!

Why it’s Hot: Publicity stunts. All the cool agencies are doing it.