Beiber x Crocs Collab = Normcore apotheosis?

“As an artist, it’s important that my creations stay true to myself and my style.”

Justin Bieber is embarking on a new fashion partnership — just in time for Croctober.

The singer, and founder of clothing brand Drew House, is teaming with Crocs for a limited-edition Classic Clog inspired by elements of his fashion brand. The shoes are designed in Drew House’s classic yellow hue and include eight custom Crocs’ charms, called Jibbitz, including the Drew House smiley face logo, rainbows, daisies and pizza slices, among others.

“As an artist, it’s important that my creations stay true to myself and my style,” Bieber said in a statement. “I wear Crocs all the time, so designing my own pair came naturally. With these Crocs, I just focused on making something cool that I want to wear.” —WWD

Of course, the collection sold out in a couple days and the Bieber Crocs have arrived on eBay listed for 4X the original price.

Why it’s hot:

  • It’s interesting to consider the ebb and flow of trendiness, and what ingredients seem effective in bringing a brand back from the brink. Like fine art, it doesn’t really matter what it is, when it comes to a trendy product. What matters is that the right people say it’s desirable, and thus it is.

 

  • Can art and advertising co-exist? Pop music seems to say a resounding “Yes!” Mainstream recording artists have become the new powerhouse endorsers, which speaks to pop music becoming ever more an advertising channel, rather than an art form.

Source:WWD

KFC is making chickens fly again

KFC has turned its box o’ chicken into a drone, which it is calling a KFO — Kentucky Flying Object. The promotion is in celebration of the new smokey grilled wings.

The clever packaging is only available in India today and tomorrow.

The drone is controlled via an app available on iPhone or Android.

Story on Geek

Why it’s Hot
KFC has been known to periodically release these types of interactive, tongue in cheek promotional items. Anything to distract customers from the taste of the “food.”