dorito’s solves its age old problem…

Who doesn’t love Dorito’s? Nacho, Cool Ranch, Flamin’ Hot, whatever you fancy, they’re a classic and delicious snack. But for as long as they have existed, eating them has come at a price – Dorito’s fingers, the unshakeable film of Dorito’s dust that ends up all over everything you touch unless you clean your hands after each chip. 

But your clothes, furniture, pets, and gaming controllers no longer have to live in fear, for the Dorito’s Towel Bag is here, giving Dorito’s lovers a way to clean their hands while eating their favorite snack.

Why it’s hot

It’s a beautiful example of a brand embracing its essence, while improving its experience. Dorito’s dust is part of what makes Dorito’s the chip they are. But instead of eliminating it and changing the product, they created a new one to embrace their product’s dark side.