Shuttershock Gets Strange…Imagines Stranger Things 3 with Only Stock Imagery

In preparation for the July 4 release of Netflix’s Stranger Things 3, Shutterstock has gotten in on the world of the Upside Down by releasing its own version made entirely of Shutterstock stock footage.

Via Adweek:

If you’re eagerly awaiting the July 4 debut of Stranger Things’ third season—dubbed Stranger Things 3—on Netflix, Shutterstock is hoping it can quench your thirst with a version of its own, made entirely from stock footage.

The stock-footage company’s new campaign, Strange Things, intended to parody the science-fiction horror aesthetic that’s made Stranger Things a pop-culture phenomenon and the recipient of dozens of awards nominations.

“Enjoy binge watching strange things?” the ad for Shutterstock reads as an ominous synth plays. “Well, you’re in luck. We have millions of strange things. Like 80’s things, shady things, upside down things—and even stranger things.”

Save for the iconic cast of the show, the video—made entirely from Shutterstock’s own assets—points to the breadth of the company’s stock-footage library.

Making Music with Tennis Data

IBM and the U.S. Open teamed up together for last year’s summer tournament to bring an interesting twist to what is often thought of as an older sport. IBM’s data team partnered with James Murphy of LCD Soundsystem fame to translate the raw data that IBM collects during matches into listenable music. The raw data that is collected passes through an algorithm that James and his collaborators created that eventually spits out something that is pleasing to the ear. Some tweaks are then made by James and tracks are created.

Why It’s Hot:

We often hear the buzzword of Big Data being thrown around constantly but have many different ways of interpreting its definition. Some may say it’s for optimizing experiences, uncovering insights, or seeing patterns that we normally would not have been able to uncover. In this case, the data is actually used as a medium to create art with. There are tons of ways to think about and use data, this just happens to be one of the more creative and sonically appealing.