Pepsi is launching a PepCoin loyalty program that rewards you for buying both a single-serve beverage and a Frito-Lay snack by sending money to PayPal and Venmo accounts. If you scan enough codes on bottles and bags, you’ll receive a little bit of cash. You’ll have to earn $2 before it goes to your account, but this is real spending money.
How it works:
Buy a PepsiCo beverage and Frito-Lay snack.
Scan the codes on the bag and under the bottle cap with your phone.
Link the program to your PayPal or Venmo.
Once you accumulate $2, the money automatically transfers to your account with Venmo or PayPal.
It’s not a dollar for dollar point system, each transaction earns a person about 37 cents. So, like, 5.4 purchases.
Why it’s hot: Companies with multiple brands are increasingly using loyalty programs as a vehicle to sell across their portfolio and drive awareness of the many different products within it. With the exception of credit and debit cards, that apply cash back as a credit to your account, cash back incentives in the form of actual cash have yet to be tested (as far as I could tell). Truly successful loyalty programs thrive on creating engaging experiences and emotional connections with their consumers — it’ll be interesting to see whether Pepcoin will be able to establish a true connection with customers, past the initial shock and enroll stage and whether it’ll change how loyalty and rewards programs provide benefits to consumers in the future.
PayPal is piloting a new payment option which would allow people to pay for items with their smartwatches. They are testing the new payment method internally by allowing workers to use their Samsung smartwatches for items purchased inside their cafe.
When an employee/customer comes in proximity of the shop, they get a push notification telling them they have checked in. At the same time, the cashiers receive the customers’ name and photo, which they use when inputting an order. Once the customer makes her order, she also receives a notification allowing her to verify it before taping the payment button. The cashier will then receive a notification saying that payment has been approved.
In addition to making purchases, the payment option also allows you to check balances, track activity, retrieve offers, and check-in to participating locations. Right now, PayPal beacon payments are only possible through Samsung Gear 2 devices, and only at the on-site cafe; but when the company launches the service to the public it is likely to be compatible with additional platforms and additional venues.
Why It’s Hot
This combines a few big trends we’ve been following: wearable technologies, emerging payment methods and using data for better customer service. It is an example of better user experience coming out of multiple technologies. We can easily imagine a world when this type of payment process is integrated in our everyday lives.
Paypal and Samsung have partnered to allow access to Paypal just though the biometric swipe of a finger on your smartphone. As an initiative of the FIDO Alliance (Fast IDentity Online), a consortium of major companies promoting secure online authentification, this major announcement is a “first step towards the wholesale replacement of the traditional text-based password with a unique biometric system based on the FIDO protocol,” according to RelaxNews (as reported on Yahoo News).
For the time being it’s only available through Samsung’s Galaxy SF phone, because that’s the only phone currently integrated with PayPal. But that will likely change and more consumers will be able to use this technology on their own phones.
Why It’s Hot
No more typing a password. More security on your phone. Instant gratification. Biometric authentification has the potential to redefine how shoppers pay and how money gets moved around. Look for biometrics to gain traction and facilitate this new payment method in a world where our own DNA will give us access to unlimited social and economic experiences.