KFC is rolling out a high-tech chicken bucket to celebrate its 60th anniversary in Canada. The “Memories Bucket” is a chicken bucket that doubles as a Bluetooth photo printer, which connects to your phone wirelessly to print pictures. As the bucket states, all you have to do is “Snap. Select. Send. Share.” KFC’s Facebook account indicates the company will be giving “a few” of these special buckets away, so for now it doesn’t look like they will see a wide release. KFC bills it as a way to capture the family memories you make while sharing its chicken.
Why It’s Hot or Not?
Fast-food meets technology gimmicks are all the rage at the moment. Pizza Hut Hong Kong turned a pizza box into a working movie projector for your smartphone. (Both Pizza Hut and KFC are owned by Yum! Brands.) In Germany, KFC introduced the Tray Typers – a Bluetooth keyboard installed into food trays, which sync with customers’ smartphones and tablets. Now you can type without getting your phone greasy! Not sure we need to see pictures of our friends happily eating greasy drumsticks, but the creative merging of technology and packaging is innovative.