In recognition of National Recovery Month, Google has released two new map-related tools aimed at both aiding those in recovery from drug addition and helping to make the life-saving drug Naloxone more accessible.
The centerpiece of the company’s effort is a new website, Recover Together, which seeks to centralize resources for those looking to overcome addiction.
The Recovery Locator Tool, as the name would suggest, is a Google Maps page specifically designed to help individuals find recovery resources near them. And the Naloxone Locator Tool is a Google Maps page that aims to assist those looking to acquire Naloxone — a drug that can reverse overdoses.
According to the press release, the initiative was launched based on the insight that people use Google on a daily basis to seek out information on addiction and recovery:
“[In] fact, just last month, we saw an all-time high in search interest for ‘rehab near me,’ ‘addiction treatment near me,’ and ‘how to help an addict.'”
While the aim is to help those searching for this info, Google has taken privacy into account and is assuring that visits to this website would not be associated with any specific users. Page views will be measured, but anonymized and only in the aggregate. What’s more, the company claims it will not use Naloxone-related searches to target ads.
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It’s great to see Google using their search data for good, not for profit. Providing these tools for those who are struggling to ask for help and turning to Google for anonymous advice is filling a critical need.