Marie Claire Ventures into E-commerce

Marie Claire magazine has launched Marie Claire Edit – a shopping experience curated by their fashion editors. The e-commerce platform features brands including NET-A-PORTER,  ASOS, Topshop, and many more.

The idea of the site is to give Marie Claire readers a place to shop where all the items are current, on-trend and paired with pro styling tips. Products are pulled together in themes like, “The major knits to wear right now,” “These Christmas jumpers prove you can be festive AND chic” and “The checked blazer upgrades you’ll need this season.” So the editorial voice of Marie Claire remains, but the collections are lighter on text, with shopping truly the main focus.

Marie Claire Edit also plans to work closely with designers. Their future vision includes housing exclusive interviews and major product launch news.

Why It’s Hot

As print magazines continue to look for new ways to stay relevant and profitable, Marie Claire is taking a big step in a new direction for publishers.


Warning: paying for the fastest shipping option might get your online order denied

With the chip-card technology being rolled out in retail stores nationwide and reducing fraud in physical stores, online fraud has risen. A third of the 50 largest retailers in the U.S. has then seen a 30% increase in online fraud.

As a result, retailers as big as Macys and as small as Audeze rely on third party data-mining firms to combat fraud, such as people making purchases with stolen credit cards or falsely claiming a purchase as fraudulent.

These firms use big data to evaluate whether a shopper is making a fraudulent transaction based on that person’s online browsing behaviors, transaction data and geolocation information. The firms will then decide whether to approve or deny the transaction at the time of purchase.

Online behaviors such as paying for the latest shipping method or making a purchase without checking the return policy are sometimes considered as signs of fraud. And oftentimes, falsely declined customers would not even know why they were declined for a transaction.

Why it’s (not) hot: Should big data dictate what we buy and how we buy things?

Source: Wall Street Journal

Amazon Amps Up AR

Amazon announced a new augmented reality (AR) functionality for the Amazon App that will give shoppers a chance to envision real-world products around their homes before deciding to buy them.

Amazon didn’t specify exactly which of its offerings will be optimized for the app, but it claims that “thousands” of items across multiple product types will be viewable in AR. You can check out exactly how the tool works in the video below.

The app update is now available for the Amazon app on iOS 11 via Apple’s ARKit, so for now AR View is strictly for shoppers that have iPhones dating back to the 6S. Amazon didn’t share any plans to expand to Android phones.

AR visualization is a growing trend as the tech becomes more common, thanks to new efforts from Apple and Google. Home goods giant Ikea offered one of the first apps using the new ARKit for its customers back in September, while Google teamed up with Wayfair to show off a similar functionality for Tango phones on a mobile version of Chrome at the I/O conference in May.

Amazon is ramping up the tech offerings, giving us voice ordering with Alexa, AI style guidance with the Echo Look, and now AR functionality. The services are all cool shortcuts to make shopping easier than ever — which is exactly what Amazon wants to drive sales.

Why It’s Hot

  • For someone who is 15 steps ahead of the tech game, this is quite a lag for Amazon
  • Though late, Amazon continues to extend its world-class UX experience
  • This is yet another big ripple made created by iPhone’s ARKit



The flying supermarket

German airline Lufthansa has partnered with an online supermarket so passengers can shop for groceries on their flight home and avoid returning to an empty fridge.

Passengers on long-haul flights can use Lufthansa’s in-flight internet, FlyNet, to access Rewe’s online delivery service and shop for groceries. Passengers can then select a delivery date and the food will arrive at their home (provided the address is in Germany) in a cool box. They are also planning to trial this in the US next year

The trial began on 1 October and will run until 1 December. For the first six weeks of the trial, the service will be available on long-haul flights to Düsseldorf, Frankfurt and Munich. In the second six weeks, the service will be available on long-haul flights that have those three cities as the final destination.

Why it’s hot
From plane to home at just the right moment. Not only they deliver to your home but you can choose the exact time you want it to be delivered to your address.

The idea came from a customer survey where people said they want duty free products to b delivered home


Amazon makes their own version of the P.O Box

Amazon now it wants to play an even more involved role in how packages are delivered. The company’s latest product, called Hub, is designed to act like a mailbox–not just for Amazon mail, but for any packages or deliveries. While it does not have AI-powered capabilities and it is not a large acquisition, it is a look at where Amazon is headed.

Hub is targeted primarily at residential building owners, and it promises that all packages from any sender will be stored safely and securely. Instead of having packages left at your door, in your lobby, or with a concierge desk, they’re placed within Hub, which has differently sized compartments designed to accommodate most packages. To access your package, you simply enter an access code and one of Hub’s doors will pop open.

Hub aims to fix one of the few areas of package delivery that Amazon doesn’t yet control: the final step between delivery and your actual home. It provides a convenient solution for packages getting delayed because of building hours, lost packages, or theft.

Why it’s hot:

  • One more step to Amazon take-over of all consumer retail interactions – you do not even have to shop on Amazon to interact with them now
  • Might have special implications for Amazon Prime subscribers
  • Whole Foods implications – could make grocery delivery even more appealing – helping food stay fresh

Source: Fast Company

First Digital Measuring Tape to Make Online Shopping Less Risky


Buying clothes comes with expected hesitation. Everyone knows a small for one brand might be a medium for another. To appease customer anxiety, many e-commerce portals offer easy, no-questions-asked returns. However, shopping online still requires plenty of crossed fingers, and frequent returns can mean losses for entrepreneurs.

A start-up from Italy has invented a connected measuring tape. The device is called On and was developed by start-up XYZE with one goal in mind: to create a works-with-every-brand size code called the “XYZE ID”.

On houses a circular tape that measures seven circumferences from the user. Each measurement step is guided by the custom XYZE app. The tape measure which extends as a single loop allows a person to measure himself-herself without bending around which can ruin the numbers.

The On device relays the measurements to a smartphone via Bluetooth 4. The accompanying app will record the numbers and pair it with a username. The idea is that the next time the user shops online, he or she only needs to enter the username to select the perfect sizes.

The app by XYZE currently works on iOS but an Android version is also in the works. The app is yet to become available and is meant to be powerful tools for sizing. Special tailoring algorithms will process individual measurements. A database of brand sizing charts will be used to generate what size the user is for each brand. Instead of just matching numbers, XYZE will use measurement ratios to find the perfect fit.

The On is available for pre-order on Indiegogo.

Why It’s Hot

We see a lot of innovation starting in the retail space — and this is one to which I say “it’s about time.” It’s a much needed solution that could take clothing shopping online to another (comfort) level I could personally get on board with.