A company called Wheely’s has created Moby Mart, a 24/7, on demand, self-driving, drone and digital assistant serviced, all electric, environmentally friendly, grab and go, digital payment only convenience store, currently autonomously piloting the streets of Shanghai. Or, as they put it on their website – “It is the store that comes to you, instead of you coming to the store.”
Bonus non-product marketing demo video:
Why it’s hot:
It’s interesting to think about what the world could look like when a number of often separate technologies come together. This may just be a primitive attempt at imagining it, but imagine the ultimate convenience provided by combining a number of technologies individually aimed at creating convenience for people. Anything could be delivered to you wherever you are, without direct human assistance.
Depending on how old you are (/how old your parents are), undoubtedly you’ve gotten a call (or maybe ironically, a text) from your Mom asking how she can do something on her laptop, phone, tablet, etc. Or, at least you must have seen Amy Schumer’s classic “Mom Computer Therapy” sketch (shameless excuse to post an entertaining video):
And of course it’s not just our technologically challenged elders, pretty much all of us have experienced tech woes in our lives.
Eden is a new service launched in San Francisco to help with that. It’s basically an Apple Genius type service, but decoupled from any particular brand, which is obviously significant since it has a much more vested interest in actually helping you fix your problem than a manufacturer who wouldn’t mind selling you a new product over fixing your current one. It’s a simple, on-demand model, where as depicted above, you “book an Eden” (either through their website or by calling, no app as of yet) and tell them what your problem is or what you need done, they come and solve it, done and done. You can even see the background and credentials of your technician before you meet them.
Why It’s Hot
Besides the fact that hopefully at some point if they become more ubiquitous you can text your Mom back “book an Eden”, thus avoiding a painful experience, it’s another example of how on-demand services are becoming the norm. Along with TaskRabbit, Hello Alfred, Fly Cleaners, Stow & Co., etc., the name of the game is services coming to you, as opposed to in the past, when you would have to detour your life to go to them. It’s allowing us to stay focused on our own lives, and more seamlessly integrate all of these things into them. It’s digital services helping us make our lives more efficient.
Arizona Palliative Home Care started a new program within the Hospital “Hospice of the Valley.” The program takes care of seriously ill patients to improve their quality of life. Going in and out of the hospital for these patients are both difficult and expensive..
Because of this, Arizona Palliative has utilized technology from Avizia, a telemedicine company with a video chat system for easy communication with doctors and patients. A lot of these patients have cancer or dementia, and they’re using the technology to talk to patients about next steps for treatment – whether they want to undergo chemo if it means living for four more months. The platform also includes organizational software. The software, called Workflow, is a virtual waiting room. A doctor on call gets a private text by the Workflow operator, and if the doctor doesn’t respond in five minutes, the patient goes to the next doctor on call.
Before the company used the video chat feature, doctors would be able to see 3-4 patients a day, now they are seeing 6-8 patients, doubling their rate.
Why it’s hot: We’ve seen video chatting already on the Walgreen App as well as Google chat, but a cart such as this could standardize talking with a doctor 24/7 around the world. People who are actually sick dread going to the doctor’s office. This could be seen as a solution to get people in and out quicker without even having to leave the house. Technology is ever-changing, and we’ve been seeing the trend of on-demand is taking over. Will we see the trend next at maybe the DMV?
PSFK posted a really interesting roundup of text-to-shop apps yesterday that you should definitely check out, but probably the most fun of those cited (in my subjective opinion) is called Drunk Shopping. Not just a clever name, users text “heyyyyyy” to 551-333-7865, which incites an exchange like those seen above, wherein Drunk Shopping engages the user in playful, friendly banter, and offers them random items they can buy with a link to where they can buy them. Combining drinking with impulse buying seems like a dangerous (or awesome) combination, but it certainly seems entertaining if nothing else.
Why It’s Hot
Well, it’s fun. But, more importantly, it leverages a ubiquitous, familiar, and convenient (always accessible) behavior – not just texting, but drunk texting – in order to bring shopping to someone right where they are, even if it’s Mahmoun’s at 3AM. For all of its silliness, it’s a great example of how on-demand services are proliferating into all sorts of directions. The name of the game today is reaching people where they are with what they want (or what they don’t even know they want), and there are plenty more examples of on demand, text-to-shop services you should check out over at PSFK.
Leichtman Research Group says 56% of all U.S. homes have at least one television set connected to the Internet from a smart TV, video game set-top box, blu-ray player, and/or an Internet-connected TV-video device, such as Roku, Apple TV, Chromecast, or Amazon Fire TV. This is up from 44% in 2013, and 24% in 2010. 52% of households have a subscription video on-demand service from Netflix, Amazon Prime, and/or Hulu Plus.
Some 33% of adults on a daily basis, and 58% weekly, watch video on non-TV devices — home computers, mobile phones, iPads, tablets, and eReaders. This is up from 27% daily, and 53% weekly two years ago.
Why It’s Hot: We currently leverage connected data sets (assignment of unique user IDs to all devices used/owned) to understand how people are reached by our TV commercials and to use digital video channels to provide a more optimal video experience to those people; e.g., delivering more exposure to those who are under-reached, exposing those who have been viewing our competitors’ commercials, et al. However, TV still dominates in terms of penetration and offers almost no control over message delivery (e.g., targeting, frequency management). As more HHs convert to connected TVs and as viewing shifts from linear TV to on-demand, subscription-based TV, marketers will have much more control over message delivery and theoretically, will deliver an experience that is better for the consumer (no more message bombardment caused by marketers who are trying to attain 1% more reach) and for business.
Expanding on its highly demanded private car service, Uber announces “UberEats,” a new food delivery service. Accessible from within Uber’s current mobile app, UberEats aims to partner with select eateries, offering curated lunch options for between $9 to $12 while dinner will cost $10 to $15. The competition is quite high considering there are already a number of meal delivery services currently in-market.
Why It’s Hot:
With the massive established Uber network, they are able to transform the business into multiple businesses. This one being a meal delivery service, which just replaces taxi pick-ups with meal pick-ups. If this goes well, you could potentially see Uber branching out into other delivery services like packages, home goods, and B2B.