The inimitable New York Times has created not one, but five new Alexa skills.
Now, people can use their smart speaker to access:
> A daily flash briefing read by journalist Michael Barbaro
> Hear about the travels of Sebastian Modak with “52 places to go”
> Get a weekly music roundup from music editor Caryn Ganz
> Get book recommendations from Times book critics
> Play a weekly “New York Times Quiz” testing their knowledge of recent news
Why it’s hot:
It may not feel a massive innovation, but it’s a savvy move for the Times in a world where people are increasingly eschewing websites. No longer is it enough to build destinations, we have to think about how our brands can be present where people need them, when they need them.