From The Stable:
Wash your hands is a Covid safety imperative. But there are millions of people without access to clean water. One in ten people in the world is denied access to clean water and one in four people out of ten don’t have a decent toilet of their own. Without these basic human rights, overcoming poverty is just a dream, as is good health and combating a deadly virus like Covid-19. International charity WaterAid has been working for a number of years to change this. Right now, that job is even more urgent and it has partnered with Don’t Panic on a new campaign, Bring Water.
The agency picked up the rainbow symbol, which has become part of the Covid community response, a sign of solidarity and belief that began in schools, and that now adorns streets, filling the windows of homes and the temporarily closed windows of restaurants and businesses across the planet. In the campaign film, You Can’t Have a Rainbow Without Water, real rainbows are documented across the globe.
Why it’s Hot
It was smart to take a common symbol of hope (the rainbow) to make a clear statement that without clean water, there is no hope.
Source: The Stable