A symbol to send a message about clean water

From The Stable:

Wash your hands is a Covid safety imperative. But there are millions of people without access to clean water. One in ten people in the world is denied access to clean water and one in four people out of ten don’t have a decent toilet of their own. Without these basic human rights, overcoming poverty is just a dream, as is good health and combating a deadly virus like Covid-19. International charity WaterAid has been working for a number of years to change this. Right now, that job is even more urgent and it has partnered with Don’t Panic on a new campaign, Bring Water.

The agency picked up the rainbow symbol, which has become part of the Covid community response, a sign of solidarity and belief that began in schools, and that now adorns streets, filling the windows of homes and the temporarily closed windows of restaurants and businesses across the planet. In the campaign film, You Can’t Have a Rainbow Without Water​, real rainbows are documented across the globe.

Why it’s Hot

It was smart to take a common symbol of hope (the rainbow) to make a clear statement that without clean water, there is no hope.

Source: The Stable

Have your skin checked, period.

A non-profit called Melanoma Know More partnered with content platform Popsugar to bring awareness of skin cancer Melanoma and remind readers of cancer screening.

When a reader browses health and wellness content on the site and scrolls past a period at the end of a sentence, a pop-up window will come up with information on warning signs of melanoma, a type of skin cancer.

 

Why it’s hot: Many types of cancer, if detected early, are curable. By making this information part of a reader’s reading experience can help reduce the fear or stress associated with cancer and increase the chance of the reader’s cancer screening.

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