Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting

Similac baby formula just released (what I think is) a great commercial that addresses the different parenting beliefs in regards to your baby’s nutrition… and they did it in a funny way.  Thought it would be topical with quite a few new/expecting moms in the MRM family.

Why It’s Hot

In a time where there are SO many different opinions on whether to formula feed/breast feed/whatever, it’s really interesting that the brand jumped into the ring.  They didn’t prove that their product is superior, but instead will probably get people to remember their name by adding a little humor to what can be a strongly debated topic.  Who doesn’t want brand awareness?

I used to work on Similac, and can’t remember them ever releasing something quite like this.  Job well done.

http://www.adweek.com/adfreak/similac-has-big-hit-one-most-honest-ads-ever-about-parenting-162541