People who say “money can’t buy happiness” have obviously never lived under a bridge. Money can buy happiness, certainly in the form of one’s safety, shelter, and food. So logically you could think
“…if a little money buys some happiness…a lot of money buys a lot of happiness…I need more money to be happy!
But unfortunately, we as humans aren’t wired that way. Research has shown that people have a base level of happiness built into their lives. As good things happen, and bad things happen we tend to slide back to that base level.
I’m sure we have all gone through the phase of having to have the latest “thing”. We see it, we desire it, we literally crave it….then we finally obtain it. It feels great; then…we forget why we wanted it in the first place. Welcome to the Hedonic Treadmill
Studies show that the difference in happiness from earning $5,000 a year to $50,000 a year is dramatic. This type of change allows one to purchase shelter, food, and security. But the level of happiness from $50,000 a year to $50,000,000 is nearly identical.
Why It’s Hot
So if it’s not stuff that makes us happy, what will? Experience. The time we spend with friends and family, the adventures we take, the people we help – these are the keys to moving your overall base level of happiness. Experience acts as a differentiator not only in life but also in the market. Brands and products who go beyond the physical good and offer experience will achieve more customer loyalty and find brand fans quicker.