MLB announced a partnership with the independent Atlantic League to test out “the use of technology to call balls and strikes,” which already exists on television broadcasts of baseball games on networks such as ESPN and FOX.
The experiment lets MLB use an independent league as a testing ground to see what happens over a full season of baseball. If results are good, it could become a future recommendation to enhance the MLB game to improve accuracy of balls and strikes calls.
This is NOT what the new robo umpires will look like.
Baseball is the most traditional, time-honoured and stodgy of all American sports. In addition to instant replay instituted a few years ago, tech has a lot to add to a deeply flawed and outdated rule book.
Budweiser teamed up with locals artists to create MLB custom designed cans per team and its awesome! Budweiser has done similar things to keep their consumers loyal and attract new ones, such as the America cans launched last summer, but this definitely more of a commitment as far as production.
Budlight partnered with the NFL to slightly customize their bottles that reference certain NFL teams, another great example of understanding your market and who is drinking your product.
Budweiser has been really successful in advertising to their consumer. Their 2015 Superbowl commercial “Brewed the hard way” made statements like “proud marco beer”, “not brewed to be fussed over”, “the people who drink our beer are people who like to drink beer”.
The cans will be available on March 27, just before opening day, in Baltimore, Boston, Chicago, Cincinnati, Dallas, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington, D.C.
Why its hot!
Great example of a brand understanding their audience and connecting with them.
Budweiser’s messaging is consistent and never forced.
The cans aren’t available until the 27th and people are already posting about it on social.