ESPN Fantasy sports app is driving a massive chunk of the network’s digital traffic, and Disney executives are looking to replicate that success for other networks.
- ESPN Fantasy produces more log-in events than any other application in the Walt Disney company.
- On NFL Sundays, ESPN Fantasy accounts for 53% of all minutes consumed across ESPN Digital platforms.
- To date, Fantasy has engaged more 20 million unique users in 2017. The network gets roughly 90-100 million combined monthly uniques on average, per comScore.
The success of ESPN Fantasy has the attention of ABC executives. Last year, Disney launched a fantasy league game for ABC’s “Bachelorette” to help broaden the Fantasy reach to women and found enormous success. The two Bachelorette Fantasy League games were played by more than 700,000 users, 75% of whom were women.
Why It’s Hot:
ESPN and its parent company, Disney, are experimenting with online offerings that go beyond traditional TV content. They are beginning to see the value in providing additional services that pair well with their owned televised content and their partners content (ABC, NFL, NBA, MLB, etc), both of which will drive people online capturing attention on TV, mobile, and possibly future subscription products.