Twitter Will Give You a New Way to Stream NBA Games

Starting on February 17th, Twitter will be live streaming NBA games–but only the second half, and only with an isolated view of one player. The interesting premise stems from existing second screen behavior. Instead of competing with fans who will watch the game on TV, Twitter wants to offer an interactive and complimentary experience.

During the first half of the game, fans can tweet to vote for which player they want to see in Twitter’s stream. Then, the “iso-cam” will stream on @NBAonTNT.

If the player selected happens to be benched or fouls out, the view will switch to a camera behind the backboard — still giving viewers a different perspective than what TNT will be airing on TV.

Why It’s Hot

This is a unique way to capitalize on the existing behavior of scrolling social media while watching sports. Twitter is giving people a reason to tune into their live stream to not miss out on the action that only they’ll be able to capture.

Source: https://www.engadget.com/2019/01/09/twitter-nba-streams-focus-on-single-players/ 

How much is that Puppy in the windo….err flat screen TV

Pet care brand Pedigree and its partner charity Ampara Animal needed to drive foot traffic to animal shelters as part of the Pedigree Adoption Drive.

The brand partnered with shopping-centre electronics stores to create the Dog Channel, where the generic content displayed on the TV screens in-store was replaced with videos of dogs waiting to be adopted from a nearby shelter.

Alongside the footage was a message to customers that included the dogs’ names and encouraged people to visit the shelter. When the dogs on the screens found new homes, the display changed to indicate a successful adoption.

Why It’s Hot:

-Chimes with the brand’s quest to grow the pet ownership – and by extension the pet care market.

-It merged a digital activation with OOH in a pretty unusual and innovative way

How CBS is experimenting with (free) live streaming for football fans

CBS is increasing the amount of college and pro football it plans to stream across digital platforms for the upcoming season.

The broadcaster has rights to two marquee sports properties in the U.S.: SEC college football and the NFL. In the coming year, CBS will live stream its entire “SEC on CBS” schedule, which features one game per week, on CBSSports.com and the CBS Sports mobile app. For its NFL coverage, the network plans to stream two regular-season games for the first time ever, plus every playoff game it has broadcast rights to — including Super Bowl 50 — on CBSSports.com and across its connected TV apps on Apple TV, Xbox One, Chromecast and Roku.

“Our goal is to provide the best viewing experience possible for fans,” said Jeffrey Gerttula, SVP and GM of CBS Sports Digital. “We look at every sport — all of the rights we have — and we make a decision [on how to provide coverage across platforms] based on what’s best for the consumer and best for our business.”

Right now, this means making certain full games available for free across platforms, without requiring users to authenticate — meaning that people who don’t pay for CBS via cable or satellite TV can also watch these games.

But the company’s coverage plans go beyond the live streams.

With its new “SEC Live” portal on CBSSports.com and mobile apps, CBS plans to provide additional content and features to augment the live stream. This includes original pregame, halftime and postgame shows for each game, featuring CBS Sports talent like Gary Danielson, Brady Quinn, Teryn Schaefer and Matthew Coca. For the halftime show, CBS Sports has secured sponsorship deals with Sonic (for a segment highlighting fans on both sides of the matchup), Microsoft (for the segment breaking down the stats from the first half) and Dr Pepper (for a segment featuring fans sharing their “one-of-a-kind” traditions).

Other SEC Live features include what CBS calls its “all-22” camera angle to give viewers an overhead view of all 22 players on the football field; game highlights so viewers can relive a big moment or catch up on what they might have missed; quick reactions from CBS talent on the latest; and additional commentary via Twitter.

The decision by CBS to increase its streaming plans for the coming football season can be partially attributed to the fact that people are watching more video content on its digital platforms. According to comScore, CBSSports.com had 2.9 million unique desktop viewers and 39.9 million video views in the U.S. in July.

The idea is to build viewership across mobile and connected TV by experimenting with different types of content, including live sports.

Why It’s Hot

This is a huge move for CBS, even though it’s a test.  They are seeing the value in (almost) disregarding the paying cable customers and realizing that there’s tremendous value in providing great content online.  In my mind, this is another step in the direction of cord cutting.  If networks begin to realize that their audience is becoming more valuable outside of just linear TV, they’re going to go where the people are, vs. limiting them on the linear TV space.

Source: http://digiday.com/publishers/cbs-experimenting-live-streaming-football-audience/

Meerkat reveals feature that allows users to employ GoPro for their livestreams.

On Thursday, Meerkat revealed a feature that allows its mobile-app users to employ GoPro’s high-definition cameras for their livestreams. Now, Meerkat fans can log on to see things from the real-time perspective of adventure seekers and even wildlife.

GoPro-Gif-01-2015

The feature was built with GoPro’s open-source software and marks the first time Meerkat users can include footage from outside the app.

How it works: Connect the GoPro to your iOS device as you normally would and open the Meerkat app. Shake it, and a prompt will pop up to start streaming directly from your GoPro device. Note that the current version of the iOS Meerkat app only supports GoPro 3 with GoPro 4 being available in the next update of the app.

Source: Adweek

Why It’s Hot

The Meerkat / Periscope wars are going to benefit users in many ways — advancements and enhancements like this are likely only just the beginning. I also like opening up more social uses of GoPro!

It will be interesting to see if the new, fun tool pushes more consumers to Meerkat, which significantly trails rival Periscope’s traffic, according to Adobe’s research.

And whether Twitter-owned Periscope follows suit with a GoPro play of its own will be worth watching—though it seems likely.

Amazon Continues to Up the Loyalty Game

Just announced: Amazon Prime members will get free streaming entertainment on JetBlue. The e-commerce company will let members of Amazon’s $99 annual loyalty program Prime stream its instant video service for free on their Wi-Fi enabled devices via JetBlue’s inflight Wi-Fi service. JetBlue is the only U.S. airline to offer free Wi-Fi on its planes. Called Fly-Fi for Amazon Prime, the service will give Prime members access to original Amazon shows like “Transparent,” its other streaming TV and movies, as well as the ability to rent or buy other titles on Amazon’s Instant Video store. Prime members will be able watch Amazon Instant Video from their laptops, Fire devices, iPhones, iPads and Android phones and tablets without downloading anything beforehand.

Read more here.

Why it’s hot:

Smart move for both brands. Once again, Jet Blue stands at the forefront in the airline industry. And Amazon continues to rule loyalty as they have been expanding the Prime program’s offerings in an effort to grow its membership with services such as grocery delivery, one-hour delivery in some cities, beefed up video streaming and the creation of a Bluetooth speaker called the Echo that syncs with Prime music.