LG has introduced a tv screen that is so thin you can roll it up like a piece of paper. Long gone are the days when TVs were an additional piece of living room furniture. Wall-mounted TVs? Please…
Story on C|Net
Why It’s Hot
This is portable tech taken to an extreme level.
Although not yet available, LG is working on a TV so slim that its width is less than a finger and can be placed on walls like wallpaper. At a recent Seoul press conference, psfk.com reported that LG unveiled a 55-inch color TV that was just .97 mm thick and was hung on the wall by magnets.
Called OLED (organic light-emitting diode), the screen is only a proof-of-concept at this time and LG doesn’t expect it to be widely available for 5-10 years. But, according to psfk.com, “OLED screens promise the possibility of thinner screens because the organic compound used in the display also emits its own light, eliminating the need for any backlighting.”
Samsung and other manufacturers have stopped their OLED research, saying the technology is too costly and wasteful to pay out. But LG claims to have brought the efficiency of OLED to an 80% yield after only one and a half years of research. Similar yield gains for LCDs took 10 years.
Why It’s Hot
Advances in technology continue to make things more compact, more portable and more affordable. Imagine carrying around a TV in a bag or rolling it up for a presentation. Or just taking a TV into any environment where you’d want one, unrolling it and flinging it up on a wall. The evolution of technology and mobility continues, inevitably leading to more ways to view content or be free to move a big screen anywhere with much more ease — from educators to performing musicians to politicians to just about anyone.
In an example of hitting a captive audience with just the right pitch, LG is running a mobile campaign in Norway that teases iPhone, Samsung and HTC users about battery life.
The ads from M&C Saatchi in Stockholm run on Norwegian Air’s Wi-Fi. When users tap in, they see the following ads from LG, promoting the brand’s G3 model:
The ads, which employ device recognition that’s built into the Norwegian Air ad platform, continue a campaign LG started in October that mocks owners of rival phones for their slow processor speeds and hard-to-read screens. The banners run before consumers activate their devices
PC Magazine reported that the G3’s battery ran 20 hours in tests and still had more than four hours left, making it the “best in the business.” Apple claims the batter on its iPhone 5S lasts about 10 hours. Samsung’s Galaxy S5 lasts between six and eight hours, according to BGR.
Why It’s Hot
The competitive nature of mobile carriers and devices is cut throat- every angle that can give one company an advantage over another is utilized. By clever media planning, the LG team is able to create an ad that will (hopefully) stick in peoples’ heads, maybe even enough to make owners think twice about the phone to get when they upgrade.
First TV screens were rigid. Then they were slightly curved. Now they are going totally rollable, like a rolled up piece of carpet. Thanks to new technology introduced by LG, the company announced they will introduce a totally rollable 60-inch TV screen by 2017 According to BBC News, “The new flexible panel has a resolution of 1,200×810, which is left undistorted even after it has been rolled into a 3cm cylinder.”
The screens can be rolled into tight cyclinders of 3 cm. They are also more durable than conventional screens. Wrote Esat Dedezade for stuff.tv, “A light, thin, rollable TV will have little benefit in everyday use if it’s just stuck on your wall. But the fact that you can roll it up and carry it around like a poster (presumably with a separate box for electrical components) means that you can easily shift it from room to room, or even into the garden to watch the footy during a barbecue.”
Why It’s Hot
This technology is not just about watching TV on a large screen. It also means smartphones could have roll-out screens, large screens could fit in small places, like airplanes, and wearable watches could have screens that wrap around your wrist. For advertising, think of wrap-around ads that follow you through Times Square. The only barrier will be cost, but as with all technology, that shouldn’t be a problem for long.