LEGO builds a drivable Bugatti

“Made from more than a million pieces, it’s the first fully functional, self-propelled life-size LEGO Technic car ever built.”

The real Bugatti Chiron “has 1,500hp (1119kW) and a top speed in excess of 261mph (420km/h); the LEGO Technic Bugatti makes just 5.3hp (3.9kW) and tops out at 12.4mph (20km/h).”

Can’t wait to see someone in Connecticut driving one of these in the fast lane on the I-95.

Story on Ars Technica

Why it’s Hot

While the car is totally undriveable, the stunt is a good way to promote both brands simultaneously.

LEGO Robotics Kit Lets Kids Code Their Way to Mars

LEGO-robotics-psfk.com_.pngLEGO Education, a division of Denmark’s LEGO, unveiled a new system called WeDo 2.0 that helps teach children about engineering, technology and coding. The system contains hardware and software that give elementary school children more than 40 hours of projects to create.

The LEGO robotics that comes with WeDo 2.0 is a wireless and tablet-ready system that is designed for a younger crowd than LEGO Mindstorm products which are geared more toward middle and high school students. The lessons of the WeDo 2.0 correlate to educational standards in physical sciences, life sciences, earth and space sciences, and engineering. The lessons are geared towards students in second through fourth grade to solve real-world science problems.

The set comes with a number of LEGO bricks and includes a Bluetooth Low Energy-based hub that connects to a motor as well as motion and tilt sensors. The software in the package uses a drag-and-drop interface for writing basic applications that can connect to the hub and its sensors.

WeDo 2.0 allows children to explore, create and share their scientific discoveries along the way as they build and modify projects. In addition, teachers have the opportunity to receive support through training, curriculum and built-in assessments with eight guided projects and eight open ended projects the system offers.

Projects vary from the “Drop and Rescue” project, where students have to design a device to reduce the impacts of weather related-hazards for humans to projects that allow students to discover the surface of Mars with a model rover or explore the Amazon rainforest through frog metamorphosis.

Source: PSFK

Why It’s Hot: Even play is evolving for the digital world. But instead of pure entertainment, this initiative is preparing kids for the real world.

Lego Keeps Facebook Content Fresh

When creating killer content for social platforms, we can get inspiration from brands like Lego that think outside the box (literally).

For this “Bring Your Child to Work Day” edition of Hot Sauce, we are looking at content created by Lego as we #MPOWER the MRM//McCANN kids for the day.

Lego created a thematically linked, ownable content series that kept engagement top of mind.

Can you guess the reference in each image below?



 Why It’s Hot: It’s fun for everyone!

Were you able to guess all of the images? Scroll down for the answers.




(1) The Simpsons (2) Smurfs (3) Teenage Mutant Ninja Turtles (4) Snow White and The Seven Dwarfs (5) Little Red Riding Hood (6) The Three Little Pigs

Source: Facebook Blueprint Training