KitKat Kranes

In an effort to cut down on plastic waste, KitKat has changed the packaging of its chocolate bars in Japan.

Rather than using plastic, the Nestlé brand is wrapping its chocolate treats in high strength paper that is both rain and snow resistant. The packaging is fully recyclable and has been certified by the Forest Stewardship Council.

KitKat is also encouraging its customers to use the wrappers for other purposes like writing messages or creating origami shapes and figures. The packaging includes instructions on how to make origami paper cranes.

The initiative is predicted to save around 380 tons of plastic packaging annually, according to the brand.

Why it’s Hot:

Actions speak louder than words. With conversations around sustainability and environmental protection continuing to grow, taking the steps to better your products goes a lot further than a big flashy spot about “going green.” Plus, adding the origami tutorial to the packaging brings added value to the product.

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kit kat gives delayed fliers a proverbial break…

In both a kind gesture and a great demonstration of its brand’s stated “purpose”, Kit Kat created a vending machine at Sao Paulo airport in Brazil that reads travelers’ boarding passes and dispenses them a Kit Kat if their flight is delayed.

Why It’s Hot:
It’s always great to see a brand use its marketing dollars toward something that isn’t completely and utterly self-serving. Instead of an ad, they made something that might truly do something for people, a true relationship builder. Plus, they did it to address a notoriously painful experience all of us have had.

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