A new app called HEALTHYDAY, developed by Johnson & Johnson, uses sickness-searching algorithms to warn you when sickness in lurking in your neighborhood. The app’s algorithm syncs self-reported data form local doctor’s offices, Google searches, social media mentions on Twitter & Facebook and user data from people using the app, which it funnels down into easily digestible trends, blurbs and infographics. The goal of the app is to answer the question “What’s going around?”. Learn more about the app here.
Why It’s Hot:
This app serves as a best-in-class example of using “big data” to create something educates & addresses a need, while subtly pushing core products in the Johnson & Johnson family of brands.