Prime Design & How Fitting Rooms Could Become Obsolete

Amazon’s private label fashion business has faced several hurdles, but continued investment – Prime Wardrobe, Echo Look, and numerous pure play e-comm acquisitions – proves that they won’t stand for anything less than front row.

Recently, Amazon has acquired Body Labs – a firm which promises to bring 3D models to life. For fashion, accurately predicting size and fit across a diverse consumer base has always been a reach goal. Designers and other stakeholders in the supply chain have long relied on antiquated data, often based on models of an average person, and no one brand has found a scalable solution for custom-designed clothing.

While Body Labs can’t solve for customized design, it can provide brands with a range of different models and bodies that would validate the fit of different patterns, which makes for better fitting clothing.

If Amazon’s private label clothing knows your fit better than any brand can, why would you shop anywhere else?

Why it’s hot:

As personalization is becoming table stakes, Amazon’s foray into one of the most significant aspects of individual expression once again shows that any market can instantaneously become amazon-takes-all.

 

 

 

Giving Musk a Run for His Money

Russia’s (in)famous Kalashnikov manufacturing company has revealed it’s first electric car. The prototype, shown for the first time at an event near Moscow is a throwback to a Soviet hatchback created in the 1970s. But it’s looks are the only thing retro about it. It’s makers have said it is a revolutionary cutting-edge “supercar” that can compete with the likes of Tesla.

There are still some kinks to iron out, but they’re hoping they’ll be able to offer would be able to travel 220 miles (350 km) on a single charge and with a higher top speed than other e-cars on the market.

“Kalashnikov has been looking to take its brand in different directions and recently launched a clothing line and a catalogue of personal items ranging from umbrellas to smartphone covers.”

Reactions to this latest venture have been mixed, from ridicule to praise of its cool look.

Why it’s hot:

  1. It’s a bold and interesting design choice and it will be interesting to see whether this sparks a trend in a greater variety of e-car designs.
  2. A good example of the growing trend of companies diversifying their brand offerings.

Source: https://themoscowtimes.com/news/kalashnikov-unveils-electric-car-seeking-to-dethrone-tesla-62644

Amazon’s iPhone app adds AR feature for identifying and buying small nuts and bolts

Can’t tell the difference between a machine screw and a connector screw? Don’t worry, Amazon just added an AR feature to their app to identify one from the other.

Part Finder uses the AR capabilities of the iPhone to measure the depth and width of the part. You must line it up next to a penny and on white paper, so you can’t identify the part anywhere. Some people have reported that even when aligned on white paper, the technology takes a few tries to get the correct result.

 

Why it’s hot:

People are always building stuff. You have to build that Ikea couch but they forgot to include the right number of screws? You can take a picture of it and Amazon, with Prime shipping, will mail it you in two days.

Nike is heading to a famed LA shopping area to reinvent itself as a data-driven, direct-to-consumer brand

Nike unveiled its new concept store, Melrose by Nike, on Melrose Avenue in LA. Everything about it, including its location and the products it stocks, is determined by how people in the area interact with the brand.

The idea is to blend the physical and digital shopping experience. Everything about the store is designed to work with the Nike Plus app.  As soon as you enter the geo-fenced area, you start getting special deals on the app. If they think you’d be interested in a product they have on hand, whether you’ve specified it or not, they’ll reserve it for you in your size. All you have to do is access one of the many lockers in the store. If you see apparel you like, you scan the code, and a salesperson will come to you with it in your size.

Why it’s hot:

Brick and mortar business has grown stale. By blurring the line between digital and physical shopping, the customer will have a more personalized experience.

Plastic Measures

Plastic is one of the most abundant man-made materials found on earth. With over 8.3 billion metric tons of plastic recorded in 2017, it’s safe to say that it’s a massive problem. Bottles and bags are spearheading this problem. When purchasing a water bottle it’s evident that there are some ridiculously priced products in the market but a common misconception is “because of the brand name”, though that plays a part in the price, the cost pertains mostly to the plastic, not the actual water (how shocking).

Image result for plastic pollution

Evian, noticing this issue, is taking the first step forward and has pledged that by 2025 all of their bottles will be made from 100% recycled plastic. Eliminating the use of plastic overall would be best case scenario but this is still a righteous move. National Geographic states, “every year another 350 million tons of new plastic is created but only a tiny percentage is ever recycled.” A breakthrough came from Loop Industries’ founder Daniel Solomita who wanted “to find a way to take all of the world’s PET plastic – the most common kind of plastic”. Loop has found “a unique catalyst that breaks down PET plastic with zero heat and zero pressure” this monumental discovery is incremental to the future of recycling plastic due to the fact that the only two methods of recycling plastic at the moment utilize high heat and intense pressure.

Additionally, “This zero energy depolymerization is what allows Loop Industries to do what nobody else can do—recycle any size, shape and color of PET plastic waste into virgin-quality PET plastic resin on an industrial scale.”

Why it’s hot:
It’s so hot that it’s super cool. It really takes the pressure off of traditional methods and because the main focus is to keep the technology as simple as possible for simpler implementation and distribution no one has to take the heat. This is super exciting because this is an absolutely smashing step towards sustainability and guilt-free plastic. Now when you see a plastic bag drifting through the wind, you know it’s on its way to start again.

Source: https://news.nationalgeographic.com/2018/06/sponsor-content-revolution-plastic-recycling/ 

Free Power From Freeways? China Is Testing Roads Paved With Solar Panels

The experiment is the latest sign of China’s desire to innovate in, and dominate, the increasingly lucrative and strategically important market for renewable energy. The country already produces three-quarters of the solar panels sold globally, and its wind-turbine manufacturing industry is also among the world’s largest.

The potential appeal of solar roads — modified solar panels that are installed in place of asphalt — is clear. Generating electricity from highways and streets, rather than in fields and deserts packed with solar panels, could conserve a lot of land. Those advantages are particularly important in a place like China, a heavily populated country where demand for energy has risen rapidly.

Because roads run through and around cities, the electricity could be used practically next door to where it is generated. That means virtually no power would be lost in transmission, as can happen with projects in outlying locations. And the land is essentially free, because roads are needed anyway. Roads must be resurfaced every few years at great cost, so the installation of durable solar panels could reduce the price of maintenance.

Solar roads could also change the driving experience. Electric heating strips can melt snow that falls on them. Light-emitting diodes embedded in the surface can provide illuminated signage to direct drivers to exits and alert them to construction and other traffic hazards.

The Harry Potter chess board is now a real thing.

You’re a chess enthusiast, but let’s face it: your chess board is probably collecting dust in your closet. Since no one in your household wants to play, you’re forced to play a game online or, even worse, not at all. Don’t worry—InfiVention Technologies will solve your issue with artificial intelligence.

InfiVention Technologies is redefining board games with the help of AI. Their product Square Off lets you play a game of chess on a real board with real chess pieces against opponents online or the artificial intelligence of the board. You will see your opponent’s every move in real-time, right in front of your eyes. The board uses magnets to move the pieces, while careful to not dislodge the adjacent pieces from their positions.

 

Training Mode

Why it’s Hot:

No one expected AI to take over board games—it’s often associated with computers. Since board games are rarely single player, many games have transitioned online to allow you to play at your own convenience. This brings back the charm in playing chess.

Source:  This Robotic Chessboard Is Like Something Out of Harry Potter

Honda shows off a cute and high-tech food stand

At this year’s Tokyo Motor Show, Honda debuted what they call “’a unique form of electric mobility” that was “born to make each person’s ideas and dreams come true.” Its “use is limited only by the imagination.’

Or in other words, it’s a self-driving cooler with LED eyes.”

RoboCas, a cooler-shaped robot with a a telescoping awning

Hello, RoboCas

But Honda has big dreams for this little friend, imagining uses from food vendors to family beach holidays. Honda imagines people using it to open cafes or curry shops wherever they may roam. RoboCas “can follow people in its unique, cute way, bringing happiness and joy to everyone,” the company says. There’s also a Windows tablet stuck on the back, if that helps.

A mobile food vendor prepares her cafe while a man and child sit at a table, ready to order

Could RoboCas change the way mobile food vendors set up shop?

Learn more at the Verge

Internal Innovation Meets Telemedicine

As telemedicine becomes more and more prevalent in our healthcare, Warby Parker just took a very traditional appointment from the exam room; to your living room. The eye exam.

Warby Parker, whose “try before you buy” model of online glasses shopping has already disrupted the traditional eyewear retail store found that many of their users were needing more of an “Rx check” rather than a comprehensive eye exam.

This prescription confirmation, as WB calculates it is nearly a $5B market. So they decided to launch their own startup to capture the demand.  during the 2017 Fast Company Innovation Festival co-CEO Dave Gilboa stated

“We realized that we could use tech to make the experience newer, better, and faster,”

The new Perscitipn Check app leverages a desktop plus mobile experience to check the “health” of your current prescription. After the user completes a few tests the results are compared to a database. If the results are within spec, the user pays $40 for a licensed dr to confirm and write a new prescription. If out of spec, the app instructs the user to go for a traditional comprehensive eye exam. The $40 fee is over a 50% discount from a traditional eye exam.

 

Why It’s Hot

Warby Parker has once again launched innovation in a stagnate market space. Not only did they see that there was an experience gap for their customers, but also decided to take the risks and empower innovation from within. Companies who are humble enough to understand their “on-top” status won’t last forever often employee their best and brightest to create their own competition. This way they get the best new innovation without the delays of typical corporate sponsorship, and they see how the market might compete before a real competitor does.

Overcoming the Challenges of Wearable Tech

Project Jacquard, an experimental initiative from Google’s Advanced Technology and Projects group, has partnered with Levi’s to create the Commuter Trucker denim jacket.


Source: https://www.fastcompany.com/40473911/google-and-levis-stitch-up-a-connected-jacket

“Aside from a couple of visual tells—subtle patches of raised stitches and a plastic button on its cuff—the Levi’s Commuter Trucker looks exactly like what you’d expect from the 144-year-old brand: a timeless jean jacket that keeps you warm while looking cool. But appearances deceive. The jacket is actually an interface between you and your phone. Brush, tap, or cover the right spot and you can answer or ignore calls, switch up your music, or get travel-time updates, all without looking at a screen.”

The Challenges

  1. Creating durable conductive thread. Tech is treated with gloves, textiles are meant to endure tough situations from being exposed to fire (to remove extra cotton fibers) to heated presses and pre-skewing (Levi’s process where toothed grips latch and torque the fabric).
  2. Figuring out how the wearer would interact with the interface, which is stitched onto the sleeve). “Levi’s and Google arrived at four main motions: brush in, brush out, tap, or cover the connected area. The actions are subtle enough so you can silence an incoming phone call during a conversation and it just looks like you’re brushing dust off your sleeve.”

Although relatively primitive, the gestures don’t do much more than what the remote control on earbuds, this is a starting point.

Why it’s hot:

  • Because although voice-based interactions are becoming more an more prevalent (Siri or Alexa), touch still has an important role to play in our future interactions with new technology meant to disrupt and replace our screens.

Play music on your Oreos

Oreo is a popular snack around the world, but is apparently not so popular with Chinese teenagers. A media and creative arts team at Dimension Plus (agency based in Taipei and Hong Kong), combined Oreo cookies with something most teens love: music.

The result was ‘Oreo Vinyl’, tiny cookies embossed with miniature grooves that play music just like a vinyl record. These cookies are housed inside a cardboard pack, with each cookie playing the “Oreo Anthem” in a different musical style. The project actively involved teens by getting participants at the Strawberry Music Festival, a popular youth event held in Shanghai, to compose each of the different songs.

The grooves on the cookies were made with laser cutting and engraving machines. The cookies can then be played with the Oreo Vinyl Record Player contained in each pack.

Why it’s hot:

Oreo found a way to directly connect with their target audience both in the creation of this concept and in its deployment. This is an innovation that is both unexpected and functional that is sure to increase audience engagement with the brand.

AR Audio Visualization

An artist created an AR app that displays visualizations for sounds in a 3D space. It remembers the space the device was in when a sound is recorded, creates a visual for it, and plays the chunk of audio for the visualization closest to the user. So, users can “scrub” through audio in AR.

Why it’s Hot:

  • Innovative AR tech
  • Interesting way to interact and visual audio

More info: https://www.wired.com/story/an-artist-uses-an-iphone-to-visualize-sounds-in-ar?mbid=social_fb

 

 

Produce is War: How Driscoll’s Reinvented the Strawberry

“Produce is war, and it is won by having something beautiful-looking to sell at Costco when the competition has only cat-faced uglies.” This lengthy New Yorker article recently dove into how Driscoll’s uses market insight and crop science to build their monopoly on the berry market.

Strawberry from New Yorker

“Driscoll’s focus groups have shown that millennials, adventurous and open-minded in their eating habits, and easily seduced by novelty, may embrace pale berries. With these consumers, unburdened by preconceived notions of what a white berry should look or taste like, Driscoll’s has a priceless opportunity: the definitional power that comes with first contact.”

“According to Frances Dillard, Driscoll’s global brand strategist and a veteran of Disney’s consumer-products division, berries are the produce category most associated with happiness. (Kale, in contrast, has a health-control, “me” focus.) On a slide that Dillard prepared, mapping psychographic associations with various fruits, strawberries floated between Freedom and Harmony, in a zone marked Extrovert, above a word cloud that read “Social, pleasure, joy, balance, conviviality, friendship, warmth, soft, natural, sharing.” (Blueberries vibed as status-oriented, demanding, and high-tech.) As I studied the slide over Dillard’s shoulder in her office, she smiled tightly and said, “This is proprietary.”

Why it’s hot: It’s pretty cool to learn how our favorite fruits came to be. I thought this was a cool case study in now market demand and consumer behavior drive product innovation and brand stories.

 

 

 

 

 

Smog Eating Bikes to Alleviate Beijing Smog

Beijing’s smog condition is out of control, but design firm Studio Roosegaarde is up for the challenge of reducing or eliminating it.

The anti-smog bicycles are expected to hit the Chinese city’s streets by the end of the year.

Here’s how the bikes work: A device installed near the handlebars of the bike sucks in smoggy air and filters out particulates like soot or dust, clearing the way for what will essentially be a bubble of clean air right in front of the rider.

The bikes are still in the planning stage, so their effectiveness has yet to be put to the test, but it’s possible that this air-filtration system could benefit more than just the cyclist who rides it. With Roosegaarde’s partner bike-sharing service Ofo providing access to over 6.5 million bikes in Asia and the U.K., a lot of air could end up running through those filters.

(Source:https://www.good.is/articles/beijing-bicycles-remove-smog-directly-from-the-air)

The design firm is known for creating other anti-smog tech. In 2016, they created a Smog Free tower, a 22 foot tall construction that can filter a million cubic feet an hour, with much of the particulate matter collected made into fashion accessories.

Why it’s Hot: 

  • Outside the box thinking of enabling everyday items to help reduce pollution and help the environment is another way of tackling our environmental concerns that is accessible and feasible.

Augmented reality without glasses

Diagram of artificial lense

Artificial lens diagram via techcrunch.com

Six months ago, Omega Ophthalmics did a small trial of seven patients outside of the US. Their goal was to test for adverse effects of a surgery similar to lens replacements that often accompany cataract removals. The difference? Rather than replacing the cloudy lens with a normal artificial lens, surgeons instead implanted a lens that could be used for augmented reality, interactive sensors, or drug delivery.

Why it’s hot

Although widespread adoption of this technology is unlikely in the near future, scientists, entrepreneurs, and venture capitalists hope that there is a market for such implants in an aging population that wants to be independent for longer. Whether this small trial is successful may pave the way for larger trials to test additional possibilities and risk.

Learn more at TechCrunch.com

Elon Musk says he has ‘verbal’ okay to build multi-state underground Hyperloop

Elon Musk said on Twitter that he received “verbal government approval” to build an underground Hyperloop transit network connecting New York, Philadelphia, Baltimore and Washington DC, with stops connecting each city center, and a dozen more entry or exit elevators located within each city. The project would be run through The Boring Company, Musk’s tunneling venture, which has already begun test digging near SpaceX HQ in California.

In the original tweet, Musk noted that the trip time from New York to DC would be just under half-an-hour. Currently, by train, that trip is roughly three hours and 20 minutes, or over four hours by bus. Musk also said that an LA to San Francisco loop is likely on the horizon, as well as a loop to connect Texas to the network.

Musk also originally came up with the concept for Hyperloop, though he opened up the idea to development by outside interests because he said at the time that he would not have enough time to devote to making it a business in its own right, in addition to his other duties. It’s not clear whether the Hyperloop component of this project would be developed by The Boring Co. itself, or by an outside partner focused on the tech, like Hyperloop One, for instance.

It’s also unclear what exactly Musk means by “verbal government approval,” [Update 11:41 AM PT: Bloomberg reports it was approval from within the White House] and whether that means he has the ‘okay’ to proceed with a proposal, or to actually start digging. Plus, it’ll likely require many more formal written approvals before anything can proceed.

Hyperloop One CEO Rob Lloyd has discussed how use of its tech could transform communities, and have a similar physical transportation globalizing effect to the impact made by broadband on digital communications. Connecting these communities via transit that cuts commute and cargo times to below what you would expect for getting place-to-place within any one of these communities would undoubtedly have a tremendous economic and social impact.

During an interview at the International Space Station R&D conference on Wednesday, Musk talked briefly about The Boring Company, noting that “oddly enough it’s kind of like a little low stress activity, because everyone expects us to fail.”

Musk later tweeted that there is “still a lot of work needed to receive formal approval,” which is likely an understatement to say the least with a project of this scope.

Source: TechCrunch

Why it’s Hot

Love the prospect of a major, futuristic innovation that could tangibly change my life!

Food Computers Use AI To Make ‘Climate Recipes’ For The Best-Tasting Crops

It’s no surprise that climate change is inciting detrimental effects on our planet, but one of the most troubling is its effect on agriculture. The MIT Media Lab is hoping to remedy this by using special “food computers” to create the perfect climates for growing food, no matter the location or time of year. That means that not only could countries farm their local crops all year round, but they could also grow crops that are not native to their region of the world, meaning they could have fresh produce on-demand. Say goodbye to having to wait for shipments!

The Open Agriculture Initiative Personal Food Computer was first created in 2015, and can study and replicate the best growing conditions for specific plants with the use of sensors, actuators and machine vision. The Personal Food Computer can alter the light, nutrients and salinity of water. As the computer watches a plant, like basil, grow, it picks up data that can be used on the next set of crops. The research team is also trying to make the food itself tastier by maximizing the number of volatile molecules inside the crop, which is made possible by leaving the computer on constantly.

Babak Hodjat, CEO of Sentient says it’s all about engineering food in a totally different way: “Ultimately, this is non-GMO GMO. You’re not messing with the plant’s DNA. You’re just allowing it to exhibit the behavior it would in nature should that kind of environment exist.”

Source: PSFK

Why it’s Hot

Rolling with the punches, so to speak. In the case of environmental change, we can adapt. Looking at something like this at scale — could be an innovation that shifts how we approach agriculture and could also inspire additional environmental innovation.

Beyond The Pill is moving to Game On!

Can conservative Pharma companies becomes Gamers? Although a large investment by Merck and AMGEN was announced several months ago, the repercussions are now being felt. This could help open up the long pent-up demand for innovation by Pharma manufacturers.

The investment news came last summer, as quoted in FierceBiotech: “Akili Interactive Labs, the Boston-based startup developing nonpharmacological therapeutics for various cognitive disorders like autism and Alzheimer’s disease, got an $11.9 million boost in funding, raising its total Series B proceeds to $42.4 million.” Basically, they use gamification to improve cognitive function.

Recently, the new Pharma and gamer partners announced their first accomplishment, EVO, the game:

The first game application for children with a cognitive disorder has proven highly effective. This gives the marketers a differentiating aspect to their Rx. Being a fact-based industry, this is big news.

Why is this hot?

  • The terms “Beyond The Pill” has become the industries code for “innovation” — trying to offer some technology or service to make their drug stand-out in the minds of doctors and consumers. “Innovation” is a word that is intensely frightening to most Pharma marketers. For several years, as more and more blockbusters (drugs with sales over $1 billion) become generics (70% of ALL drugs are now generics), Pharma has been haphazardly explored partnerships and technologies, but has often failed due to cultural entropy and conservatism in the C-suite. This is a first.
  • Change needs to come from the C-suite: $11 million is a lot of money, especially for an industry so conservative and ROI-obsessed.  Every company, even MRM-McCann clients, are looking for ways to engage patients from clinical trials through drug adherence — the entire product lifecycle.
  • I have been “selling” into one of our Pharma clients an Artificial Intelligence platform from a company that did Sgt Star on the U.S. Army site; we have had several meetings to try and issue AI as their Beyond The Pill strategy for launch of a new ADHD drug; this success with Akili may make that path easier.

In Two Shakes of a Lamb’s Tail We’ll be Growing Humans in Fluid Filled Bags

So we’re able to let Lambs develop outside the womb.

Physicians at the Children’s Hospital of Philadelphia worked with 23 week-old lambs to in order test a synthetic device that imitates a woman’s uterus, hoping to limit mortality and disease in premature children that are born before 37 weeks.

Premature birth is the leading cause of death for newborns. So it makes sense that we try to find a solution, albeit a creepy looking one. In this successful breakthrough, lambs were placed in transparent biobags just 105 days after they started development, which is equivalent to about 22 weeks of human development.

The lambs were kept in the biobags for four weeks. During this time, they grew hair; their lungs developed; and they reached the point where they could survive on their own.

Remarkably, the eight lambs in the trial developed normally in the artificial womb and each survived, proving that the biobag successfully mimicked the natural conditions found in the uterus—and paving the way for a new life-saving device for humans.

Although the fluid-filled plastic enclosure can’t develop a child for an entire nine-month term, it can allow us to incubate them remarkably soon after conception. The team of physicians is already in talks with the U.S. Food and Drug Administration (FDA), and clinical trials are slated to begin in the next 3 to 5 years.

Image result for the matrix image coming out of the goo

Read more here.

Why it’s hot:

  1. ‘Cause this new device could allow premature babies to develop in natural conditions and maybe avoid a host of chronic health conditions.

Tarzan, Robot of the Jungle

Designed after a sloth, Tarzan the automated robot was built to monitor food production.

 

Tasked with finding a way to automate crop monitoring, a Georgia institute of technology team has engineered a robot that can do so with minimal human assistance. Tarzan, the robot, is built keeping in mind the difficulties robots have while navigating uneven terrain. Although drones seem like a good solution, stringing Tarzan across the top of fields allows it to be monitoring while not being in the air consistently.

Swinging in soon to destroy us: Robot apes

You hear something rustling in the trees above you. You keep running, unsure of how to escape, just trying to outrun whatever is coming for you. You look over your shoulder and you catch a glimpse of it swinging from branch to branch. You shouldn’t have looked back, it’s now all over. The beast swings down, descending on you, and humanity’s hopes fade as the life drains from your eyes.

When the robot uprising begins, we’ll now have to worry about ape-like bots that can swing through trees with the ease of a gibbon raining down upon us. Much like the robot cheetahs, bats, hornets, ostriches, and myriad other robot animals scientists are already working on, we may one day be doomed by our desire to mimic what occurs naturally in the world.

Why it’s Hot:

  • By analyzing the problem without the constraints of what is possible, you can find solutions that are not necessarily obvious.

Ford Made a Crib That Simulates a Car Ride, So Babies Everywhere Can Finally Drift Off

Ford Spain has made a mind-blowing futuristic baby crib that lets you record your baby’s favorite sleepytime car ride and simulate it, complete with engine noise, at home—so your baby can fall asleep without having to take a drive every night.

The Max Motor Dreams baby crib is a unique way to advertise the Ford Max family car range. The bed comes with wood panel accents (recalling the Woodie station wagons that were the preferred family vehicle of the past), “restrained” engine noise machine, a LED streetlight simulator, and soft movement.

Although Ford has made only one prototype so far, it’s willing to put it into production if demand is high enough. If parents head over to the website and put their number in under ¿Quieres una para tu familia? (Do you want one for your family?). They claim you can resister for a test drive.

See video! 

Why it’s hot:

The fact that Ford decided to take on this project shows how much they care about their customers. They’re willing to invent beyond cars to make our lives better wherever we are. Also – with all of the car commercials of babies falling asleep in cars – I am surprised it took someone this long to come up with this!

Source: ADWEEK

No Sleep ‘Til Ford

Ford Spain has made a mind-blowing futuristic baby crib that lets you record your baby’s favorite sleepytime car ride and simulate it, complete with engine noise, at home—so your baby can fall asleep without having to take a drive every night.

The Max Motor Dreams baby crib is a novel way to advertise the Ford Max family car range. The bed comes with slick wood panel accents (recalling the Woodie station wagons that were the preferred family vehicle of yesteryear), “restrained” engine noise machine, a brilliant LED streetlight simulator, and soft movement.

Source

Why It’s Hot

  • Great way for Ford to show thought leadership outside of their category.
  • Provides a shareable idea, which resonates with not just car customers but with all parents.
  • Draws alignment between a car manufacturer and families.
  • Drives web traffic, as they claim the prototype will be manufactured if enough interest is shown. Users can sign up on microsite, which also houses Ford’s other products: the cars.
  • I wish I had one of these two years ago!

New Zealand brewery turns bottles into sand

“Two thirds of the world’s beaches are retreating as people across the world use non-renewable beach sand for construction, roading and other uses,” Simon Smith, brand PR and digital manager for DB Breweries, told Digital Trends. “We had some [conversations] over beers, and came up with an idea to crush glass bottles into a sand substitute that can be used in things such as construction, roading, even golf bunkers; meaning that we can keep our beautiful beach sand where it belongs: on our beaches.”
DB Breweries has built several machines able to take empty bottles and turn them into substitute sand. All a drinker needs to do is deposit his or her bottle in the machine, which then uses miniature steel hammers to crush it into 200 grams of sand in only five seconds — after extracting the plastic labels with a vacuum system.

The ultimate goal is to provide a way of prompting people to recycle by giving them an image of what exactly it means to do so, rather than leaving it as an abstraction. “Our ambition for the campaign is for people to have something tangible to think about, such as the love of our beautiful beaches, as a reminder to recycle”

Source: Digital Trends

Why it’s Hot

Back to beer coverage, hooray! Also, I posed recently about a grocery brand using its own waste to power its trucks, and I think this is another example of brand innovating to reduce their footprint.

Merck aims to put Amazon’s Alexa to work on voice-enabled diabetes tools

Link

Alexa? Help pharma find patient solutions.

That’s what Merck & Co. is aiming for in its new partnership with Amazon Web Services to develop digital voice-enabled solutions for people living with chronic diseases.

Using the tech behind the Amazon Echo, Merck plans to initially work on diabetes. Its first initiative will be a call to entrepreneurs, techies and industry types for an innovation challenge expected to begin within the next month.

The yet-to-be-named challenge will be run by strategy and innovation consultancy Luminary Labs. While specifics haven’t been released, the call to action will “be open to solutions broadly enough that innovators of all stripes can come up with really novel ideas but being narrow enough to provide guidance and carefully evaluate submissions,” said Sara Holoubek, founder and CEO of Luminary Labs.

An independent jury will evaluate the submissions based on their use of voice-enabled technology that addresses Type 2 diabetes patient issues.

Merck’s long-term plan is to create tools for other chronic diseases using the same Amazon Lex platform and the voice-enabled Alexa home system.

Analysts estimate Amazon will sell more than 110 million Amazon Echo devices over the next four years, and many are already pointing to healthcare as an important item on Alexa’s eventual to-do list.

“Users will soon go far beyond turning on lights or calling an Uber, and will venture deeper into healthcare, helping people better manage treatments and communicate with caregivers,” Luminary notes on its website. “From reminding people of their nutrition plans to scheduling their insulin dosages, the Merck-sponsored Alexa challenge will call on developers to push the boundaries of voice technology for people with diabetes.”

Why It’s Hot

Through recent discussions about how we’ll use Alexa or any voice-enabled assistants, this is extremely smart.  Leveraging technology to assist those that have a lot to manage with their health can potentially keep people more compliant, and therefore keeping themselves healthier.  Taking annoying tasks to remember off people’s plates so they can enjoy more of their life is a great direction to take this technology.  Expect to see more of this in the near future.

Source

Ready to Choose Your Own Adventure?

Netflix is working on technology that will allow viewers to choose their own adventure. They are considering implementing a new interactive storytelling technology for their shows and will have actors film alternative plot segments so that viewers at home can decide the shows unfolding.

Image result for Journey Under the Sea

Much like the Choose Your Own Adventure books of our youth, viewers will be able to decide how their show develops. Some storylines will have simple and linear choices while others will be more complex. All will be handled through your remote control.

Netflix will be running a trial with children’s shows later this year. If they are successful, they will use the model for adult programs.

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Why it’s hot: 

  1. As attention spans get shorter and shorter, we’ll see a rise in interactive content in order to keep consumers engaged and on platform.
  2. Data, data, data… by allowing consumers to interact with the content, Netflix will be gaining valuable information from consumers which will help improve their customer experience.

Moscow Billboard Targets Ads Based on the Car You’re Driving

The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer.

Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar.

If it was evening, you saw an ad with a dark background, helping the car stand out. In bad weather, you saw it maneuvering in the snow.

A startup called Synaps Labs has brought targeted advertising to the physical world by combining high-speed cameras set up a distance ahead of the billboard (about 180 meters) to capture images of cars. Its machine-learning system can recognize in those images the make and model of the cars an advertiser wants to target. A bidding system then selects the appropriate advertising to put on the billboard as that car passes.

Marketing a car on a roadside billboard might seem a logical fit. But how broad could this kind of advertising be? There is a lot an advertiser can tell about you from the car you drive. Indeed, recent research from a group of university researchers and led by Stanford found that—using machine vision and deep learning—analyzing the make, model, and year of vehicles visible in Google Street View could accurately estimate income, race, and education level of a neighborhood’s residents, and even whether a city is likely to vote Democrat or Republican.

As the camera spots a BMW X5 in the third lane, and later a BMW X6 and a Volvo XC60 in the far left lane, the billboard changes to show Jaguar’s new SUV, an ad that’s targeted to those drivers.

Synaps’s business model is to sell its services to the owners of digital billboards. The Jaguar campaign paid the billboard operator based on the number of impressions, as Web advertisers do. The traditional billboard-advertising model is priced instead on airtime, similar to TV ads.

The company is planning a test in the U.S. this summer, where there are roughly 7,000 digital billboards, a number growing at 15% a year. (By contrast, there are 370,000 conventional billboards.) With a row of digital billboards along a road, they could roll the ads as the cars move along, making billboard advertising more like the storytelling style of television and the Internet.

Why it’s hot: Truly innovative step in combining targeting technologies, recognition software and advertising.

 

 

Netflix is at it Again — Different Endings for Different Viewers

Talk about custom content!

The Daily Mail is reporting that  “a source close to the company said Netflix is working on a technology that allows branch narratives to be controlled from your remote control.”

It’s a choose your own adventure… for your favorite TV shows.

Imagine:

Killgrave has change of heart

Titus Andromidon goes viral 

Frank Underwood steps down and donates all his worldly goods to charity. 

Why it’s hot:

This is not only a great way to give your audience exactly what it wants, but gives Netflix a greater understanding about its consumers in terms of data. It’s also an out of the box way to do TV that none of its competitors can try.

Netflix has been on the cusp of innovation, allowing downloads outside of wifi, expanding the range of what a streaming content provider is expected to produce. By always adapting to the new media landscape they are almost determining how it rolls out. They don’t let history effect their business, they change the scope of the expectations among their competitive set.

Source: https://www.aol.com/article/entertainment/2017/03/07/netflix-reportedly-wants-you-to-choose-the-endings-to-your-favor/21875597/

What is better? Doctor as authority or shared decision-making?

The Wall street Journal ran a piece this week about the power of shared decision-making and the impact it has on patient satisfaction, cost savings and healthier outcomes. While it was a simple and positive report, the findings are radical in that it is another herald of the transforming healthcare system.

Why is this important? Take Mass General, rated the #1 Hospital in the entire U.S. last year. They are not just doing one thing right to make the healthcare system work better for all, but they are doing neatly everything right. The hospital — and many others — have come to realize that the old model of “Doctor-as-authority-figure” does not really work any more — patients don’t feel in control, they often regret decisions, and last, they often end up NOT following the doctor’s orders and stop taking their medication, the impact of which is said to be over $200 billion in lost productivity every year.

Enter shared decision-making, which has had a radical impact on patient satisfaction. This visual aid is used to help patients make cancer treatment decisions:

Why is this hot? Because this heralds a major shift in a decades-old communication model, one that the entire U.S. society incorporated into their medical relationship with their doctor and thus, their health. This shared decision-making is not a mandate, but common sense; but even common sense in this case is a disruptor of the doctor-as-authority, which is how doctors are trained and inculcated into their own mindset. Radical that the doctor cedes this control; radical that the patient engages in complex decisions and comes away satisfied.

So, for Mass General, the results have been dramatic:

 

 

 

 

Using Tech to Get Away From Tech

 

Consumers are looking for the right balance when it comes to technology. Smart brands are tapping into people’s desires to disconnect.

Dolmio, a pasta sauce company created the ‘pepper hacker’ – a device that automatically disables surrounding Wi-Fi – to help families reclaim dinner time.

 

Why it’s hot….

  1. Using tech to get people away from tech
  2. Keeping consumers top of mind outside of the category

Mind control your Netflix

MindFlix is an experimental headband that lets wearers scroll through and select titles on the service with only their thoughts.

Wouldn’t it be great if Netflix could just read your mind and pick out the exact thing you were in the mood for? The technology’s not there yet, but if MindFlix is any indication, that future is not far off. During a 24-hour hack day, Netflix employees were tasked to come up with projects centered around the service. MindFlix is one such project, using a special brainwave-reading headband made by Muse, allows users to scroll through and select items the interface through simple head movements and thoughts. For example, once the wearer decides on what they want to watch, they simply think ‘play’ and the selection starts on screen. It does this by sensing back activity and linking it to pre-selected actions, making finding something to watch easier and faster than ever.

Source: PSFK

Why It’s Hot

We’ve been talking about Voice Recognition as a trend, but what about mind recognition? The execution here may be a little silly, but what about implications for health, emergency situations? Will there be a time where we have to recall that we used to have to touch things?