Pet product brand Purina knows how much pet owners love their furry friends, and wants to encourage routine vet visits. Accordingly, its latest campaign in France involves an outdoor billboard that can check a dog’s health via its urine.
Special billboards use pheromones to attract dogs to urinate on them, and then will run the sample through several tests to tell the owner the results. The tests look specifically for four common problems— diabetes, kidney issues, urinary infection or cholesterol. The results even recommend a particular Purina diet or to take the dog to the vet’s office for a checkup.
The goal is not just to make sure people’s pets are healthy, but also to encourage customers to associate Purina with health and wellness for their pups. “Purina’s objective is to provide simple and efficient solutions to improve the wellness of our pets. We wanted to raise awareness on the importance of veterinary checkups, but also to offer a solution that fits in the daily lives of pet owners—the daily walk on the street or in the park,” Véronique Herman, marketing manager specialist at Nestlé Purina Pet Care, says in a statement.
Why It’s Hot:
A good way to show a brand’s dedication a a broader cause for it’s audience, as well as execute on more innovation OOH marketing.