A young Australian graphic design student got into Sims while studying abroad and getting a stomach bug. Today, “Deligracy“, has 810,000 subscribers and even sells merchandise, like sweatshirts, mugs, and phone cases.Deligracy’s channel has become so popular that she quit her job as a junior graphic designer because she was making more money from YouTube. Some of her most popular videos, which get tens of thousands of views, aren’t of the most elaborate houses Deligracy can dream up: Instead, her audience is obsessed with tiny homes.
For James Turner, another Australian who runs a popular channel called The Sim Supply, with 1.1 million subscribers, building tiny homes is an ideal challenge. “I love making them, it’s like trying to put a puzzle together, I know what I want it to look like, and what tiny space it has to fit within, but it’s a matter of getting the game to actually work the way I want to and have everything be functional for game play.” One of Turner’s early tiny house videos, in which he designs a fully functional Sims house with kitchen, bathroom, bed, and dresser that can fit within a four-by-four square (a square is the standard building unit in the game), has 4.7 million views. Players can also download the house to play with themselves.
Why it’s hot: Knowing that there is a large millennial audience highly engaged with home design, and knowing that millennial home ownership is down — can this be leveraged to spike millennial home ownership?