Billboards, meet VR…you’re new Daddy

A Peruvian highway is prime ad space during the summer months, which forces advertisers to battle it out in efforts to capture the attention of thousands of beachgoers.

But Sodimac, a home improvement brand, set out to capture their imaginations instead by skipping the billboard approach altogether. They did so by creating a 360-degree virtual reality experience along the highway where brand representatives gave out 40,000 Google Cardboard headsets to car passengers. With their VR headsets on, passengers experienced giant-sized virtual Sodimac summer products along the road, making their road trip seem more like a Disneyland Ride, than a car drive. More importantly, they completely ignored all other billboards.

  • We don’t hear a lot about Billboard clutter and we hardly see smart digital ideas that solve for that, which this beautifully does
  • Brought VR to life in a very unexpected space and on a massive scale
  • Tech approach delivered on their brand proposition: They are experts in transforming spaces
  • VR experience was innovative, but also added value to consumers by making their drive more exciting