Weed, ganja, grass, herb, whatever you call it, has had a multi-century smear campaign leveled against it, but its time in the golden spotlight of acceptability is nigh.
With the legalization of recreational marijuana in key states across the country, cannabis is poised for its big-business debut. And those investing in weed today hope it will become as big as Budweiser. A new kind of bud! (I couldn’t help myself.)
But getting to those household-name numbers requires normalizing a substance that’s historically been presented as a tool of the devil to lure hapless souls into eternal hellfire – or at least make them lazy and braindead – or worse, jam-band groupies!
What better way to normalize and educate than by pairing weed with one of our most distinguished institutions of learning and culture: the museum? It’s propaganda for the good guys!
Weedmaps, the Seamless/Yelp/Google Maps of cannabis, has employed the Museum Of (Interesting Thing That Doesn’t Belong In A Regular Museum trend to help establish itself as the thought leader in the cannabis space and break down misconceptions about weed in the process.
Why it’s hot
1. Weedmaps is mainstreaming marijuana by putting its product in the same arena as other very legit things found in museums, such as history, science and art. Duchamp would be proud.
2. Never are you more primed to learn than when you’re immersed in an experience.
3. Most people attending the museum are probably already advocates for weed legalization. This will give them fuel and facts to spread the word more.
Source: Fast Company