Pharrell is in it for the long haul in promoting his latest single 100 Years, having taken the slightly unusual decision to set a release date for, er, next century. As in 2117.
Only then will your great-great-great grandchildren be able to jam to Pharrell’s 100 Years, which this weekend was locked in a safe for the next hundo years. The N.E.R.D frontman has linked up with Louis XIII Cognac for the venture, which is aiming to raise awareness about climate change.
The sole copy of 100 Years has been engraved on a clay vinyl made from soil that’s been extracted from the Louis XIII Cognac vineyard, and is now safely locked away, time capsule-style.
But there is a twist…if Earth continues on a path of destruction (aka Global Warming) the vinyl, and only copy of the track, will disintegrate and disappear forever
Why It’s Hot:
– Very interesting unique idea / partnership / twist on a time capsule
– Not sure how effective it will be at changing environmental policy, but works beautifully as a branded stunt
Everyone knows the role of photosynthesis in absorbing carbon dioxide (CO2). While there isn’t any doubt that plants are doing their job, there’s simply just too much CO2 for the plants to absorb and “fix.” Plus a main enzyme involved in the process doesn’t work that fast.
But researchers have managed to make a synthetic pathway that converts CO2 into organic compounds faster than plants. With more than 20% of our rainforests depleted and urban pollution at an all-time high, relying on our planet’s resources has taken a backseat to technological innovation.
Once the technology is successfully transplanted into living plants, we could be in for faster, less energy-intensive CO2 fixation. Its applications include developing systems to create carbon-based feed for cattle, and perhaps even designing more desirable chemical products.
Why It’s Hot
While I’m still not a believer in “don’t worry about global warming – we’ll innovate our way out of it”, I still hold hope that advances like this can be combined with more sustainable living to help us deal with this massive problem.
Seattle-based DroneSeed has raised more than $5 million in funding for a venture that uses drones to plant trees and sustain them from the air. DroneSeed uses sensor-equipped drones to create detailed 3-D maps of logged areas, identifies the best “microsites” where trees can be planted, and then deploys drones to fire custom-designed seed capsules. Water, fertilizer and herbicides can also be delivered via drones.
The company states one of its main goals is to combat carbon emissions.