Seeing is believing

Ford created a device that lets blind and visually impaired people feel the view from a car passenger seat by transforming car windows into a haptic display.

“The Feel The View appliance takes a picture of the view from the window and converts the image into greyscale. Every shade of grey is then translated into a vibration on the car window, which allows visually impaired passengers to experience contours of the landscape by feeling the window.”

It also comes with a voice assistant connected to the car audio system that explains the view to the passenger.

Why it’s hot: It’s machine vision’s (algorithms that can analyse and understand images and videos) time to shine.

Ford Made a Crib That Simulates a Car Ride, So Babies Everywhere Can Finally Drift Off

Ford Spain has made a mind-blowing futuristic baby crib that lets you record your baby’s favorite sleepytime car ride and simulate it, complete with engine noise, at home—so your baby can fall asleep without having to take a drive every night.

The Max Motor Dreams baby crib is a unique way to advertise the Ford Max family car range. The bed comes with wood panel accents (recalling the Woodie station wagons that were the preferred family vehicle of the past), “restrained” engine noise machine, a LED streetlight simulator, and soft movement.

Although Ford has made only one prototype so far, it’s willing to put it into production if demand is high enough. If parents head over to the website and put their number in under ¿Quieres una para tu familia? (Do you want one for your family?). They claim you can resister for a test drive.

See video! 

Why it’s hot:

The fact that Ford decided to take on this project shows how much they care about their customers. They’re willing to invent beyond cars to make our lives better wherever we are. Also – with all of the car commercials of babies falling asleep in cars – I am surprised it took someone this long to come up with this!

Source: ADWEEK