Postmates has introduced Los Angeles to Serve, a robot that will deliver food. Serve, which looks like a cooler on wheels with digital eyes, moves at walking speed and can carry up to 50lbs of food. In one charge, it can cover 30 miles.
Customers will be able to order food via the Postmates app, and then will receive a code to unlock the robot to retrieve their food when it arrives. They can also alert Postmates of any issues by interacting with Serve’s digital touch screen.
Serve is outfitted with lidar sensors to ensure it avoids obstacles, and uses a turn signal light to indicate to passersby that it is changing directions.
Postmastes calls Serve a socially aware navigation system, saying, “Serve’s personality is all about understanding people. Nothing about Serve’s intelligence is artificial.” In their announcement about their newest team member, they note that they are trying to be more city-friendly, as they will no longer be contributing to heavy street traffic.
Why It’s Hot
Postmastes has come up with a smart solution to enhance their delivery service while being environmentally conscious.
Ever wish you could have that beautiful burger you see on Instagram… brought to you immediately? An agency out based out of Brazil (named Africa) is deploying a new social campaign for Heinz: ‘Irresistible Posts’ where they seek to make this possible.
In Sao Paulo, Instagram users who are searching the Stories section in the early afternoon receive a targeted video of a delicious burger prepared by a local restaurant chef. At the end of the video, the chef appears onscreen and tells the user to swipe up to have this exact meal sent to them. Once the user fills out their location details, the burger is brought to their doorstep. Where does Heinz come in? It is delivered in a personalized box created by Heinz – which conveniently includes several of their condiment products.
Heinz has not announced if they plan to expand the campaign outside of Sao Paulo.
Why it’s sizzln’ hot: Not only does this activation play upon the extremely relevant #foodporn Instagram trend, but this is a strategic play for Heinz. By being the behind-the-scenes partner that helps users fulfill their cravings (and add to them with their condiments), they are becoming a more relevant and reliable brand that provide more than just the add-ons. Additionally, next time these users think back to the best burger they’ve had – they will associate Heinz with that positive, memorable, and tasty experience.
British supermarket chain, Waitrose, already a leader in sustainability practices, is now using biomethane gas (provided by CNG Fuels) from food waste to power its delivery trucks. Similar to the efficiency efforts in food distribution of Norway supermarket delivery trucks, Waitrose trucks can travel up to 500 hundred miles on a batch of vegetables.
Consider this: in the United States, commercial trucks only get six miles to the gallon of gasoline, and we throw away 40 percent of our food waste per year. Quieter and more cost efficient, the Waitrose trucks pose a convincing model not only for other food purveyors (like fast food chains), but also industries that rely on trucks for distribution.
Sustainability is key for brands today — because more and more consumers are rallying around brands that care about causes, and care about the greater good. It becomes really interesting when a brand leans on technology to erase it’s own footprint. Imagine the impact if every brand and everyone was challenged to do the same?
A startup called Habit is providing personalized nutrition/diet plans and meals based on customers’ DNA. For $299, with few drops of blood and saliva, scientists and nutritionists can tailor nutritional advice specified to your biological make up – what food your body craves, rejects, etc.
Once customers’ metabolic and DNA analyses are gathered, Habit also recommends individual’s health goals through its Nutrition Intelligence Engine algorithm to place them into one of seven Habit types. Each type has different plan specifies the ideal ratio of carbs, protein, and fat in each meal in addition to the TYPES of carbs, protein, and fat their body will respond best to.
Meal plans and access to health coach are further complemented by personalized meals that are delivered fresh to your door – for extra cost of course. Working with biometric devices such as Fitbit, participants can use their devices to monitor their progress and enable Habit staff to input any changes to plans/meals as needed.
Why it’s HOT:
this is a business model around hyper personalization, based on individual biological make up, can’t get more personal that this.
there will be the growth of converging science/nutrition/data to create consumer facing products and services.
Habit was valued at $210 bil by Morgan Stanley Research for its meal-delivery services – with the potential to disrupt and clearly differentiate itself from Blue Apron and other food delivery services.
Expanding on its highly demanded private car service, Uber announces “UberEats,” a new food delivery service. Accessible from within Uber’s current mobile app, UberEats aims to partner with select eateries, offering curated lunch options for between $9 to $12 while dinner will cost $10 to $15. The competition is quite high considering there are already a number of meal delivery services currently in-market.
Why It’s Hot:
With the massive established Uber network, they are able to transform the business into multiple businesses. This one being a meal delivery service, which just replaces taxi pick-ups with meal pick-ups. If this goes well, you could potentially see Uber branching out into other delivery services like packages, home goods, and B2B.