Breaking the mold.
This is predictable but someone had to do it. The have it your way king finally gave it your way to less preservatives but a more competitive mindset. First the Impossible burger, and now no preservatives?
There is nothing more real than food decay. I feel this fits into a larger trend that reverts back to real, not just in food. Looking at more natural bodies in Aerie ads and the non-retouched photos on Urban Decay’s Instagram page. The fact that more cosmetic companies launching and releasing lighter coverage foundations that aren’t meant to cover every flaw. This kind of harsh humor making fun of facts about yourself being socially awkward or depressed. Finding the light in things that aren’t perfect.
This seems like a perfect time to land with something like this.
Especially when McDonald was quicker on the no preservatives bandwagon since September 2018. But didn’t have quite a splash as much as this one did. Especially on the defensive when and Icelander bought and then went on to live stream a 10 year old McDonald’s burger and fries for the world to see the non-decay.
I sent the 10 year old McDonald’s burger to a cousin and she said,
“…you made me not wanna eat McDonald’s. Like i knew it was bad but i do not like to be reminded.”
What was interesting was when i told her to eat Burger King when she needed a fast food fix she just said ‘i haven’t had BK in a hot minute’ which maybe won’t flip her to Burger King.
Some other perspectives.