HBO has quite the plan to celebrate Westworld at the South by Southwest Conference and Festivals in Austin, Texas, in March. The network announced February 21 that it is building an actual park based on the show that will be open to visitors from March 9 to March 11. The park is more than two acres in size, and it will feature locations like the Coronado hotel and the Mariposa Saloon. There will even be actors playing “hosts” that visitors can interact with throughout their visit.
Perhaps the most exciting part of the entire experience is the fact that it offers season 2 clues. Visitors will be able to look for them as they go through the different parts of the park, and they will be able to try to uncover others in their conversations with hosts. Let’s hope they share whatever they discover.
The experience lasts about two hours, and keeping with the theme, visitors will be taken to and from the site in a Delos shuttle. There is, unfortunately, a limited number of slots available. HBO made half of them available online at the website DiscoverWestworld.com, and they filled up quickly. However, more will open up during SXSW.Source: Digital TrendsWhy It’s HotAwesome show, tired tradeshow. What is big time experiential is the next way in?
January marked the launch of T-Mobile’s #DataStash campaign, which they kicked off at CES with the #DataStash Dash Contest scavenger hunt. They held another #DataStash Dash Scavenger Hunt this week in Seattle (T-Mobile’s hometown) with a grand prize package to the Super Bowl.
The biggest buzz worthy moment happened this week when Kim Kardashian teased her T-Mobile Super Bowl commercial that supports the campaign, which of course leaked online. You can watch Kim being Kim below. #KimsDataStash
Why It’s Hot: This demonstrates a well-orchestrated integrated campaign that consistently introduces new elements to keep it interesting and keep the buzz alive.
Nike unveiled a public vending machine at the entrance of the heavily trafficked Williamsburg bridge in New York City. People can only access the goodies inside the machine by scanning a Nike Fuelband and using the accumulated NikeFuel points that can be obtained through the use of the Nike+ platform. The machine inventory consists of Nike merchandise in the form of socks, hats, t-shirts, and other Nike equipment. It is unclear how long the machine will be at the location and if there are plans for a city-wide campaign featuring more machines.
Why It’s Hot:
Nike has taken a virtual, online only currency and made it useful in the real world. This gives NikeFuel points more importance as well as creates a unique real-world experience that could previously only be accessed through online portals.