Move over sharks: It’s Fat Bear Week!

This is a single elimination tournament.

For each set of two bears, vote for one who you think is the fattest.

The bear with the most votes advances.

Only one will be crowned champion of Fat Bear Week.

It’s Fat Bear Week 2020! What better way to escape the doldrums of covid life than to spend an hour or four watching the peaceful lives of Alaska brown bears — and voting for your favorite? Bear cams! Live chat with park rangers! Voting, but without the nausea!

From The Verge:

Sometimes, we need to appreciate the really big things in life — like the fact that even in 2020, Fat Bear Week has arrived right on schedule. The annual tournament kicks off today with head-to-head matchups continuing until October 6th. Anyone with an internet connection can tune into Katmai National Park’s live Bearcam to watch the behemoths binge on salmon, and viewers can vote each day for their favorite big beasts.

Fat bears are healthy bears. So Katmai National Park and Preserve started the tradition six years ago to celebrate its bears, who are likely among the fattest (and healthiest) of their species in the world. The Brooks River meanders through the pristine park, delivering a buffet of migrating sockeye salmon to its bears each summer. They’ve got to stuff themselves to prepare for winter hibernation, when they might lose a third of their body mass while holing up in their dens for up to six months.

This is perfect fodder for news channels and web sites that need content, and a feel good story that captures the attention of the world, if only for a week.

By now, some of Katmai’s 2,200 bears are celebrities. Fans are already campaigning for their favorites, like last year’s “Queen of Corpulence,” bear 435 (aka Holly).

 

Voting captures your email address for explore.org, the multimedia organization running Bear Week, which promotes stories around “animal rights, health and human services, and poverty to the environment, education, and spirituality.”

Why it’s hot:

1. This is a fun way to spread awareness of wildlife by prodding us humans’ deep desire to have our say.

2. Encouraging people to care about bears is a positive step in encouraging eco-conscious public sentiment and personal choices.

By 2025, roughly 85% of people in the US will live in urban areas, disconnected from nature for a majority of their lives. Maintaining an appreciation for the other species on our planet is important for the mostly urban public to make personal and policy decisions that preserve and protect vital natural ecosystems that they might not have any connection with. A yearly tournament for fattest bear is a clever way to get urban dwellers to fall in love with an animal that they otherwise may not have any reason to know or care about, which is especially important when policy decisions can literally kill entire ecosystems.

Source: The Verge

Patagonia’s Action Works initiative opens environmental activism cafe to connect Londoners

Patagonia is spearheading a movement to fight back against climate crisis. The company has opened a cafe in London’s Broadway Market, to connect people who want to take climate action but aren’t equipped with the tools.

Within this space for grassroots environmental activism, like-minded individuals have the option to receive activist training, develop their campaigning skills and access a resource library to learn how they can make a difference in the face of the climate crisis.100% of coffee profits are donated to local UK environmental NGOs and charities.

The cafe is a physical outpost of the company’s Action Works initiative, an online platform that allows users to sign petitions, discover local events, donate money to nearby causes and offer their time and skills for volunteering. The platform initially launched in North America and attracted half a million people in supporting environmental issues; the launch has now become Europe-wide.

Why it’s hot: This is a great way for the brand to engage with and add value to urban spaces, in a way that is authentic and true to Patagonia’s 45-year history of activism.

In the words of  Ryan Gellert, EMEA General Manager for Patagonia:

“the urgency of the climate crisis means it’s everyone’s responsibility to act now. Businesses have the money, power and voice to play a major role in saving our home planet – as well as in ensuring that they are not making our environmental problems worse.”

 

As soon as you enter the café there is a range of 24 ‘Action Postcards’ that you can choose from that advise you on how to get involved in climate activism. You can take these cards with you and the different actions you can get involved in depend on the time you can devote to them. These range from advising you on how to ‘Become Carbon Literate’, to ‘Save the Right Whale from extinction’. There are also eight skill cards which offer opportunities to activists to provide skilled volunteering to a range of NGOs in areas such as photography and accountancy.

Books written by leaders and experts are around the café to help you get into the mind of an activist and inspire you to take action. Outside of the walls of the café there are also environmental groups who are there to help you engage in climate action. Sign up to workshops, discussions and free activities to educate yourself on how to tackle the climate crisis. Or simply go along to have a chat about the environment with people who are care about the planet.

Source: EuroNews 

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