Face-Controlled Emojis

“A new app is trying to make it simpler to help you react to photos and videos that your friends post online—it’s using AI to capture your facial expressions and automatically translate them into a range of emoji faces.

Polygram, which is free and available only for the iPhone for now, is a social app that lets you share things like photos, videos, and messages. Unlike on, say, Facebook, though, where you have a small range of pre-set reactions to choose from beyond clicking a little thumbs-up icon, Polygram uses a neural network that runs locally on the phone to figure out if you’re smiling, frowning, bored, embarrassed, surprised, and more.

Marcin Kmiec, one of Polygram’s cofounders, says the app’s AI works by capturing your face with the front-facing camera on the phone and analyzing sequences of images as quickly as possible, rather than just looking at specific points on the face like your pupils and nose. This is done directly on the phone, using the iPhone’s graphics processing unit, he says.

When you look at a post in the app you see a small yellow emoji on the bottom of the display, its expression changing along with your real one. There’s a slight delay—20 milliseconds, which is just barely noticeable—between what you’re expressing on your face and what shows up in the app. The app records your response (or responses, if your expression changes a few times) in a little log of emoji on the side of the screen, along with those of others who’ve already looked at the same post.”

Source: https://www.technologyreview.com/s/608748/the-next-generation-of-emoji-will-be-based-on-your-facial-expressions/

Why It’s Hot:

-The Circle is coming to life (eek)

-This has larger implications for how Biometrics are across various sub-categories such as e-commerce (e.g ratings & reviews) and advertisers (e.g. ad performance metrics)

-With new iPhone pushing this technology to the masses in the millions this type of functionality is sure to catch fire

 

 

Google wants to make you look funny

 

Google wants to make you look funny with fun bitmojis!

Instead of analyzing a photo of you pixel by pixel, Google’s algorithms recognize “qualitative features” of your face such as eye color, and then turn them over to another algorithm which picks from more than 563 quadrillion combinations to make a funny image that sort of looks like you.

As you might imagine, all of this was quite a challenge for Google’s team of artists and scientists. One issue in particular was avoiding the so called “uncanny valley,” a psychological phenomenon which makes an illustration of a human that’s very similar, but not quite identical to the real thing, creepy to humans.

Why its hot?

  • I feel like bitmoji is getting its mojo back by partnering with Snapchat but this is a fun twist
  • This makes me want to download the app, and i dont care about bitmoji at allllll.
  • The video speaks for itself, its a very interactive app and you can save the emojis to share outside of the platform

Samsung’s app for users who can no longer read, write or speak

Aphasia is a disorder usually caused by brain injury or disease whose effects can include losing the ability to read, write and speak. Aphasic patients can still comprehend visual cues like symbols, gestures and facial expressions, and written language aside, are able to fully function and communicate.

By mapping series of emojis to everyday human actions and needs, Samsung’s Wemogee app provides a visual interface for aphasic patients to communicate with friends and family. Aphasic users enter emojis into Wemogee, the app translates the visual entries into sentences for their friends and family, and vice versa, helping bridge their gaps in expression and communication.

It is still all too common for websites and apps to consider accessibility and special needs as an afterthought. It’s especially refreshing to see an app created to help a specific group of humans who would normally be ignored in these spaces.

Original article

Twitter Expands Custom Ad Emojis

Twitter introduced custom emojis during the VMAs this year, and they seem to be expanding the efforts with a new Share a Coke ad.

Share a Coke on Twitter

They also launched custom Star Wars emojis previously.

Users would need to use the ascribed hashtags in their tweets to generate the custom emojis.

Why It’s Hot: Twitter seems to have developed a paid product that provides a very clear value exchange for the consumers and brands. By customizing a product (something of a collectible) that’s attuned and relevant to present mobile behaviors, it’s likely that ad purchases and usage will increase on Twitter.

This Airline Made a URL Entirely of Emojis

emoji-url-hed-2015

Emojis are usually pretty easy to use—unless you’re trying to type them into your browser’s address bar.
Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL shown above.
The brand says that on the day of the Instagram push, about 1,600 people visited the site, which announced a new direct flight connecting Copenhagen and Las Vegas. Normally that might be a disappointingly small number, but in this case the airline was intentionally trying to build buzz by playing hard to get.
“We know that young people aged 18 to 34 are incredibly complex to market to. Therefore we decided to take advantage of the target audience’s way of using emojis as well as the linear feed on Instagram to hype the destination,” said Tina Fristrup, senior marketing project manager at Norwegian Airlines.
Coca-Cola used a similar approach recently with its ad campaign featuring URLs made of one emoji each. Those ads also used Samoa’s .ws domain, one of the few that allows emojis (for reasons you discover in depth in this Washington Post explainer).
Norewegian Airlines’ URL was posted to Instagram not by the airline but by eight partner influencers, including a soccer player, music producer, models and bloggers. All told, the airline says, the posts generated 4,171 likes and reached an audience upward of 500,000 people.

“The campaign on Instagram will reach the target audience differently than they are used to,” Fristrup said. “This part of the overall campaign has been put to work to strengthen the greater story of Las Vegas, to capture the target audiences curiosity, and to communicate the message in an innovative and humorous way.”

Why it’s hot:

Norewegian Airlines put the audience front of mind when creating this campaign.  They combined pop culture and social media to reach 18 – 34 year olds in a creative way.  The campaign was able to stand out for doing something outside the box.

 

Source: Ad Week

Tweet an Emoji For Your Next Pizza Order

I like emojis, I love pizza and I adore convenience. Soon Domino’s will be combining the three by enabling consumers to directly place an order by tweeting the pizza emoji to the food chain.

The company states it is rolling out the tweet-for-pizza feature in an effort to engage tech-savvy, busy young consumers. Other companies, such as Starbucks and the Miami Dolphins, have also used Twitter as an ordering platform but purely for short-term or testing purposes. However, it seems for Domino’s this feature is here to stay.

The tweet-for-pizza feature will debut later this month.

HS_5_13

 

Why It’s Hot:

Facilitating a 5-second exchange that ends with a pizza at my door is SMOKING. But beyond that it’s truly about convenience: Domino’s has progressed from phone ordering, to online, to a stand-alone app (that also allows voice ordering) and now to this. Domino’s is continuously meeting its consumers where they are, as 50% of the pizza orders take place digitally.

Read more here.