The newest addition to the growing list of features, the emoji slider.
““The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something. By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly.”
Instagram is adding more tools to increase the usage of Instagram stories and steal share from Snapchat. At this point, it’s clear who is in the lead since IG has added several highly engaging features to the platform with more on the horizon.
How can brands use emoji sliders? To gain more information from their audience about their content and/or products services. This is 1:1 social listening on a grand scale with seamless and non-intrusive audience participation.
Why it’s hotter than a flame emoji:
This is a cool addition to the tool belt but it’s definitely not the last!
Instagram has also been testing in-app purchase features which would completely elevate the options available to marketers and users. IG is slowly making strides to be on par with WeChat, which has already infiltrated almost all aspects of a users life in the China market.
Within the last couple of years emojis have become quite the staple in our culture and have risen from a cute niche way of communicating to a full out form of marketing. The emoji craze bled from one on one conversations to actual brands using them to reach their their ever changing audiences. There are cute emojis like smiley faces, dancing lady, and the more marketable ones like Pizza and Coffee cup. The way the digital landscape is always changing marketers are definitely looking to these cute little guys to get their messages across in a cute and relative way.
Many brands have begun to use the emojis to their benefit like Dominos, who used the pizza emoji to make ordering pizza quick via twitter. WWF used the animal emojis to make donating to wild life funds quick and seamless. Taco bell even reported that they wanted a taco emoji to be created so they can get in on the fun.
Another interesting use of the emoji was Swedish not for profit Bris which created abused emojis for kids in domestic violence situations. These emojis were a way for children to text family members or the authorities without having to type out their pain. It was quite a weird campaign but it did show that these emojis may have more of a voice than the average person would think.
Just recently Old Navy created a summer contest that actually links to your social media accounts and tells you what your most used emoji is, than it gives you a travel destination that matches your most used emoji or your mood. It also suggests a color of flip fops that you can actually win for the travel destination which is also the grand prize. This type of marketing i feel is the emojis at their best, when I was getting my emoji usage calculated I was really engaged and it really made me want to share the outcome.
Now you can help protect endangered species with a simple tweet with an emoji.
According to PSFK, “Wieden+Kennedy have launched a global social campaign with WWF, built on Twitter, that aims to support the organization’s work protecting endangered species and their habitats. Created with technical partner Cohaesus, the campaign encourages Twitter users to tweet one of 17 #EndangeredEmoji, leveraging the cute icons and the social network for a good cause.”
With this emoji-based fundraising campaign, WWF is seeking to translate their popularity into vital funds for its work. Run by the official @WWF Twitter account and a dedicated website, #EndangeredEmoji asks Twitter users to retweet a WWF image featuring the 17 emoji in order to sign up and take part. Then, for every emoji of an endangered animal they use in a tweet, WWF will add the local currency equivalent of 10p to a voluntary monthly donation. At the end of each month, users will receive a summary of their Endangered Emoji use and can then choose how much they would like to donate to the organization.
After a Change.org online petition popped up on the Internet this week calling for its removal, Facebook has decided to remove the “Feeling Fat” emoticon option from its status updates available to users.
The petition, which had garnered thousands of signers in the matters in the matter of a few days, asserts that the emoticon was an inappropriate joke against people who are overweight–especially hurtful to those who may struggle with eating disorders and unhealthy relationships to food. As the petition explains:
“When Facebook users set their status to “feeling fat,” they are making fun of people who consider themselves to be overweight, which can include many people with eating disorders. That is not ok. Join me in asking Facebook to remove the “fat” emoji from their status options.”
Facebook has responded to the Internet’s request, removing the status update option in an effort to promote a more “body positive” experience on its network.
Why It’s Hot
To many, the idea of saying “I feel fat” wouldn’t even cause a second thought. But Facebook demonstrated a positive response to a request in its community, making a small but meaningful change showing the company listens to its users. Even something as innocuous as a status update can have an impact, and good brands are responsive to their customers’ demands.
Apple is reportedly developing a series of ethnically diverse emojis for iOS operating systems. The emojis hands and faces will come in 6 different skin tones. Supposedly, if you press on any individual emoji, a choice of the 6 skin tones will pop up and you can choose one. There are a reported 300 different emojis being developed.
No release date has been announced, and Apple won’t confirm if the new emojis will be released as part of the next official software releases for iPad, iPhone and Mac.
Emojis have long been used for self expresson. According to CBS News, science guru Bill Nye used emojis to teach evolution, emojis replaced Beyoncé in a version of her hit single “Drunk in Love” and an emoji translation of Hermann Melville’s masterpiece was created — aptly titled “Emoji Dick.”
Why It’s Hot
Diverse emojis are a reflection of the populations that use them andd there has been a brewing controversy over the lack of diversity. Apple is now taking initiative to acknowledge the people and markets it serves. You might ask, What took so long?