catch more than just pokemon in AR…

Swiss airlines Edelweiss created the aptly named “Catch a Flight to Buenos Aires” AR game to raise awareness of its new direct flights from Zurich to Buenos Aires.

Users download the app, point it at flights in the air, and if they correctly find an Edelweiss flight traveling to Buenos Aires, they can win a free flight of their own (for two).

To make it a little simpler, the app shows a countdown to when each flight to Buenos Aires will depart, and users can opt-in for notifications when one is in the sky.

Why it’s hot:

While it still might be pretty niche to peg raising awareness of a new service to an AR game, it’s a much more interesting and engaging way to promote a product. Traditional advertising methods might work, but this actually lets people interact with something as opposed to just passively consuming a message. Plus, it’s another example of physical objects in the real world getting a digital layer, as well as becoming potential canvases for engagement. As everything physical becomes digital, it’s interesting to see the future of advertising emerging.