Ellen DeGeneres was a solid host — but her big moment of the night required a little help from her friends. DeGeneres gathered a who’s who of A-listers from the audience around her — Angelina Jolie, Jennifer Lawrence, Jared Letto, Lupita Nyong’o and her brother, Brad Pitt, Julia Roberts, Kevin Spacey, Meryl Streep and Channing Tatum — snapped a self-portrait with them and promptly tweeted it out. Before the evening had ended, the selfie became the most retweeted photo ever — surpassing even President Barack Obama’s “four more years” tweet. DeGeneres had wracked up 2.5 million retweets by this morning and more than a million favorites — the tweet even caused Twitter to briefly crash. It was also a much needed boost to Twitter itself, which could use some more mainstream appeal. See more cool RTM stories here.
Why It’s Hot
If put into the right hands at the right time, real time marketing (for @theEllenShow) can really work. Many brands try to get in the game and get their “Oreo Moment”, but many are not successful in doing so. With the right creativity and timing, a brand can gain a lot of traction/buzz with no investment.