In 2016, Guillermo Robles, a visually impaired man, sued Domino’s Pizza because their website and app were not compatible with screen-reading software, making online delivery impossible. Robles’s lawyers argued that this violated the American Disability Act (ADA), which requires that “places of public accommodation” be accessible. After the case was initially dismissed by a district court because of a lack of Justice Department guidelines, a federal appeals court ruled in Robles’s favor.
Now Domino’s is appealing the decision, asking the Supreme Court to decide that it does not have a legal obligation to follow the ADA online. The case pits a company defined by delivery against the very customers who need it most.
Why it’s hot:
At stake is the future of user experience. If courts decide that the American Disability Act extends to the internet, then designers may be legally required to accommodate all users on all projects that accommodate the public.
See the full Gizmodo article here.
Ordering in “zero taps”, ordering by tweet or text, ordering by voice assistant, now Domino’s has a new way to get your favorite order in a dangerously easy manner. “If this then Domino’s” is exactly what it sounds like. In collaboration with IFTTT, you can define moments when you might want Domino’s, and when those things happen, you can get a text asking to confirm if you want to order.
Why it’s hot:
Perhaps you’re not a fan of the food, but it’s interesting to see how Domino’s is using connected technology to prompt people to think of occasions when they might want a pizza. In an effort to expand the times when people order Domino’s, it’s just making it super easy and automated to have the option.
I like emojis, I love pizza and I adore convenience. Soon Domino’s will be combining the three by enabling consumers to directly place an order by tweeting the pizza emoji to the food chain.
The company states it is rolling out the tweet-for-pizza feature in an effort to engage tech-savvy, busy young consumers. Other companies, such as Starbucks and the Miami Dolphins, have also used Twitter as an ordering platform but purely for short-term or testing purposes. However, it seems for Domino’s this feature is here to stay.
The tweet-for-pizza feature will debut later this month.
Why It’s Hot:
Facilitating a 5-second exchange that ends with a pizza at my door is SMOKING. But beyond that it’s truly about convenience: Domino’s has progressed from phone ordering, to online, to a stand-alone app (that also allows voice ordering) and now to this. Domino’s is continuously meeting its consumers where they are, as 50% of the pizza orders take place digitally.
Read more here.