Paper books sell a digital solution

Google Cloud wrote fictional biographies detailing the future of ten French business leaders and sent them to the executives as part of a prospecting campaign. The idea is called the Biographies of Tomorrow to help Google Cloud win the attention of French business leaders and promote the brand’s enterprise solutions services.

They researched 10 of France’s most important executives, as well as the industries in which they worked. It then commissioned authors from Cherche Midi publishing house to write short, fictional biographies detailing how these leaders digitally transformed their businesses after employing the services of Google Cloud. The nature and content of the biographies also emphasized the predictive qualities of Google Cloud’s service. Economist Jacques Attal wrote a foreword for each of the 10 biographies and artist Alix d’Anselme drew portraits of the subjects for the front covers. Google Cloud then hand delivered the biographies to the business executives.

2 of the 10 executives that received a biography have signed deals with Google Cloud

Why its hot?
Business buyers don’t go to work and forget what they want as human beings