Delta Airlines is partnering with Tinder to make dating app dreams come true with their #DeltaDatingWall.
Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters.
The printed photos on the wall, surrounded by cute illustrations by Andrew Rae, feature Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich. And while the selfie-takers might not have the cash to actually fly there, the work does celebrate the fact that Delta flies to the most destinations of any airline from NYC.
The #DeltaDatingWall will be up throughout the summer. On June 17, Delta, in partnership with Tinder, will hold a singles-centric event where you can actually get a proper photo taken next to the wall by a professional photographer.
Why its hot?
- Not a traditional partnership but it works for their target audience
- Delta and Tinder and hosting a singles event where people can get their picture professionally taken with the wallll……
Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers
Delta Airlines will start serving brews from seven craft breweries on its flights. On certain routes, passengers will be able to drink beers from San Diego’s Ballast Point Brewing Company, Long Island’s Blue Point Brewing Company, Brooklyn’s Brooklyn Brewery, California’s Lagunitas Brewing Company and Stone Brewing Company, Massachusetts’ Newburyport Brewing Company, and Atlanta’s SweetWater Brewery. Plus, all domestic routes will also serve beer from Samuel Adams.
This year, Delta has taken steps to improve its food selection as well: Besides serving the airlines’ addictive spiced, speculoos-style cookies, the company has partnered with chef Linton Hopkins to design an in-flight menu featuring upscale eats.
Sources: Eater, Delta Press Release
Why It’s Hot
It’s interesting to see how the airline industry is evolving to changing tastes. We saw British Airways matching in-flight food to music tastes recently. It’s also interesting to see the power that beer tastes in particular are driving a change in the beverage landscape. We’ve seen brewers, such as Shocktop, start to adjust to preferences for craft beer as well.
It does make one wonder if airlines are prioritizing catchy perks over major improvements to comfort.