America’s largest grocery store, Kroger, has announced plans to launch a driverless home delivery service. A pilot program will kick off in the fall in partnership with Nuro, the self-driving car company started by former Google engineers.
Leading up to the launch, Nuro is using a fleet of six self-driving cars to map ideal routes around Kroger locations. The vehicles are designed to operate on public streets, and will continue to be tested in heavy traffic and a range of weather conditions.
When the service becomes available in the first, yet to be announced test market, Kroger customers will be able to request a delivery via the Kroger delivery portal or Nuro app. The vehicles which have two temperature-controlled compartments will be loaded up with up to 12 grocery bags. When they arrive at their destination, customers will have to come to the curb or their driveway and enter a PIN code or otherwise verify their identity to retrieve their groceries.
While for many this will be a welcome improvement in grocery delivery, it may not be as liked by those customers who currently use Kroger’s same day delivery service and enjoy having a person to carry the groceries right to their door.
Why It’s Hot
Consumers have increasingly high expectations when it comes to on-demand delivery. As Nuro and other self-driving car companies perfect their technology and optimize their routes, there is likely to be a major overhaul in how groceries, laundry, and other items are delivered.
Source: The Verge