In today’s installment of the the ongoing food/convenience/price/partnership saga…
Seeking an edge against Amazon, Walmart is pushing a service that delivers your order to your car. Customers never have to step inside the store.
A personal shopper is something you might expect at Bergdorf Goodman or a boutique on Madison Avenue.
Not at the Walmart on Route 42 in Turnersville, N.J.
But that’s where you will find Joann Joseph and a team of Walmart workers each day, filling up shopping carts with boxes of Honeycomb cereal, Cheez-Its and salted peanuts.
The customers select their groceries online, and then the shoppers pick the items off the store shelves and deliver them to people when they arrive in the parking lot. Customers never have to step inside the store.
“It’s about saving people time,” Ms. Joseph said as she helped load groceries into the back of a minivan one morning.
Walmart, which is one of the largest food retailers in the United States, sees grocery pickup as a way to marry its e-commerce business with its gigantic network of stores — a goal that has eluded many other retailers. The company started ramping up the service two years ago, and it is now available in about 1,000 of Walmart’s 4,699 stores across the country.
The initiative is the latest salvo in Walmart’s retail battle with Amazon, and the centerpiece of its strategy to gain the upper hand in the pursuit of consumers looking to streamline their food shopping.
Many retailers are focused on new ways to deliver groceries to people’s homes — particularly in big cities. Walmart is betting big on the millions of Americans in suburban and rural areas who drive everywhere. The company is trying to make ordering groceries online and then picking them up in your car as seamless as a fast-food drive-through.
Amid this heated competition, Walmart has been experimenting with different ways to get an edge. In a few cities, it works with Uber to deliver groceries to homes.
And last month, Walmart said it would begin testing a home-delivery service in which a worker loads the food into the refrigerator, even when no one is home. The customer can watch the process remotely from a home security camera and track when the delivery worker enters and leaves the house.
While these initiatives are limited to only a few states, the company’s grocery pickup is widespread. Walmart is betting that a big part of the country (“from Scranton to Sacramento,” one Walmart executive said) is more of a drive-through than delivery culture.
Source (and interesting longer article): NY Times
Why It’s Hot
This is business-model interesting! There is a lot going on in the grocery industry to deliver on customer demand for convenience. Walmart, as king of retail, needs to innovate while ensuring that they can maintain their fundamental model and prices. Fresh Direct, then UberEATs then Amazon + Whole Foods — create interesting pressures. Will Walmart stay ahead?