this year in search…

If you’ve never seen Google’s annual year in review, let that end now.

There isn’t much to say about this video that it doesn’t say for itself, but each year, Google analyzes what terms spiked that year vs. the previous year, and compiles all the moments/people/content/etc. related to those things into two minutes that help us reflect on the 12 months we just experienced.

This year, Google trends determined that people searched for “good” more than anything else.

Why It’s Hot:

From a human standpoint, it’s an important reminder that in a year with many downs, it was the ups we sought out most. But from a marketing standpoint, it’s a great example of transforming data into emotional storytelling. Data isn’t just numbers, it’s a story waiting to be told.

 

What does $1tn really look like?

On Thursday, Aug 2 2018, Apple became the first publicly traded American company with a $1,000,000,000,000 market cap.

Here’s a neat interactive data visualization from the NYTimes to play with after the jump; it gives you a reference point for just how big $1tn is compared to the rest of the publicly traded companies on the S&P.

SOURCE: https://www.nytimes.com/interactive/2018/08/02/technology/apple-trillion-market-cap.html

Here’s another nifty graphic that shows us the history of Apple’s valuation:

SOURCE: https://www.ft.com/content/aebad290-9644-11e8-b67b-b8205561c3fe

WHY IT’S HOT:

So, how big is $1tn? When you hear a big number out of context, it’s not always easy to quantify. These data visualizations help define how BIG $1tn really is in the context of American business, adding more meaning to this landmark event.