While everyone spent their Holiday breaks blindfolding themselves after watching “Bird Box” on Netflix against the advice of the streaming service, Netflix also rolled out an interactive standalone Black Mirror movie on Dec. 28. The interactive movie allows viewers to choose the ending.
Via NY Times:
“Black Mirror,” the speculative fiction series that encouraged people to be wary of new technology, is now hoping they will embrace it. The Netflix show released just one episode on Friday, a narrative titled “Bandersnatch” during which the viewer decides what will happen next.
It begins like this: Should the teenage video game whiz Stefan have Sugar Puffs or Frosties for breakfast? Soon the choices become more consequential. Will Stefan work at a game company, tell his therapist about his mother, take his meds? As so often on “Black Mirror,” reality is up for grabs.
Viewers are voting on more than who lives and dies on one program. If the response to “Bandersnatch” is enthusiastic, Netflix will take it as a strong signal that the public is ready for interactive movies and television shows, and a new age of storytelling will commence.
Not that the company needs much encouragement. It has already developed software to help organize stories that have endless permutations. It has perfected, or so it hopes, the technical ability to present these tales on multiple platforms around the world simultaneously. And it is calling for producers to submit interactive proposals in genres from horror to romantic comedy while hinting that it already has a few new shows in the works.
The idea behind the interactive push is simple: Viewers will care more if they are complicit.
“If bad things happen, you’ll feel even more crestfallen, because you were responsible,” said Todd Yellin, Netflix’s vice president for product. “If the character is victorious, you’ll feel even more uplifted because you made that choice.”
Source: NY Times, Read More Here.
Why It’s Hot: As more and more streaming services vie for the same pieces of the pie, services like Netflix and Hulu are constantly looking for ways to be the next most talked about show. If “Black Mirror Bandersnatch” does well, interactive long form content may be the next big thing for entertainment, much like what “Avatar” did for 3D, and what Pokemon Go did for AR.
Stay Tuned. The Future is Bright.