[image credit: Density]
Density is a new internet-connected device/sensor that discretely and anonymously counts the number of people who have come to or left a location, giving anyone privy to the data a real-time idea of how crowded a location is. This effectively benefits both the owner/employees of a location, as well as the people who might want or need to visit that location.
The easiest real world example is probably a bar, the owner of which would always know how packed it is, and could decide how to adjust resources (or promotion) accordingly, knowing daily/weekly/seasonal trends, in addition to what’s happening on a minute-by-minute basis. On the “customer” side, knowing how crowded a location is can obviously either help you find the rager, or the quiet, low key setting you want to join. Some other examples Density gives on its website, the usefulness of which I think we can all admit, is knowing how busy the DMV, the Grocery Store, or even one of your conference rooms is.
To tap into this information for any location that has already installed the sensor, download Density’s app.
Why It’s Hot
While it’s certainly not the first service to tell you which locations are most densely packed, it’s the first that I’m aware of to offer a scientifically sound way of knowing (previous apps have mostly relied on voluntary “check in” data pulled from either Facebook or Foursquare/Swarm). And, it’s a connected device that can capture data to be used both by its owner, and anyone else who might want to harness that information, or combine it with other information to make it even more useful/insightful. The Internet of Things is slowly but surely making everything smarter, and this is one small addition that seems to offer a very logical benefit.