helsinki, now available for demo…

Helsinki, Finland has just relaunched as the world’s first “city as a service”.

Ok, not really, but it’s how the city is pitching itself in order to woo tech talent to move there.

Per TrendWatching – “Finnish capital Helsinki launched a lighthearted campaign called City as a Service in an attempt to attract new tech talent. A platform and video pitches the CaaS to viewers, explaining that Helsinki has ‘over 640,000 daily active users’ and boasts an ‘API’ that supports excellent healthcare and public transport. Meanwhile, the city’s Mayor – billed as the CEO – explains that the winter darkness and flat skyline are not technical bugs but ‘carefully considered features’. Visitors to the platform are encouraged to apply for a ‘free demo trip’; 15 people will be chosen for a free trip to Helsinki in November.”

Apply for your free demo here.

And if you’re interested in the Freemium model, it boasts features like:

> Surprisingly ok beaches
> Drink the famous Finnish tap water
> Dip in a hole in ice
> Santa Claus lives only a 14h drive away
> Highest density of heavy metal bands in the world

Why It’s Hot:

Unexpected delivery is one of the best ways to catch attention. Marry that with the ability to demonstrate an understanding of the language and world of your target, and you can make magic that creates compelling connections. Whether or not it works, it shows Helsinki cares about the people it’s talking to, and respects them enough to go beyond the rational RTBs (although it has those too) to drive an extremely emotional decision of where to live.