Elevate

Hyundai debuted a concept of an electric walking car at CES 2019.The vehicle is designed with “six degrees of freedom” enabled by “legs” and “joints.”

According to Hyundai the car can “climb a five foot wall, step over a five foot gap, walk over diverse terrain, and achieve a 15 foot wide track width, all while keeping its body and passengers completely level.”

The concept comes from Hyundai Cradle, the carmaker’s venture arm that invests and partners with innovative startups. For this concept they partnered with Detroit-based design firm Sundberg-Ferar.

Image result for hyundai walking car

Image result for hyundai walking car

Why it’s hot: Hyundai wants the car to be the future of disaster response, especially when rescue might involve navigating debris fields, as well as a resource for people living with disabilities and other day-to-day scenarios.

Source

Google Brings Amusement to CES

Taking event content marketing to another level, Google has built an amusement park style ride to promote its virtual assistant. Showing off their storytelling prowess, they have created a full arc with a beginning, middle, point of tension and end.

They built a two-story building right in the middle of the Las Vegas Convention Center parking lot, and the ride takes up the entire upper floor. From the pre-ride line experience (complete with animatronic Grandma talking with guests in line), to a holding room that uses clever projections to tell a story (Don’t forget the cake for Grandma’s birthday party! Assistant can help!), to the ride itself… it’s just ridiculous. The work and engineering that went into this — and the quality of what they built for something that’ll only be here for a few days — is seriously absurd.

Source: https://techcrunch.com/video-article/google-built-an-entire-theme-park-ride-in-the-ces-parking-lot-because-they-can/

Why it’s hot: Getting noticed at tradeshows is not easy, especially at CES. Finding a creative, wow-factor solution to promoting an otherwise boring-to-demo product can get you the attention your brand is looking for.