Hyundai debuted a concept of an electric walking car at CES 2019.The vehicle is designed with “six degrees of freedom” enabled by “legs” and “joints.”
According to Hyundai the car can “climb a five foot wall, step over a five foot gap, walk over diverse terrain, and achieve a 15 foot wide track width, all while keeping its body and passengers completely level.”
Why it’s hot: Hyundai wants the car to be the future of disaster response, especially when rescue might involve navigating debris fields, as well as a resource for people living with disabilities and other day-to-day scenarios.
Taking event content marketing to another level, Google has built an amusement park style ride to promote its virtual assistant. Showing off their storytelling prowess, they have created a full arc with a beginning, middle, point of tension and end.
They built a two-story building right in the middle of the Las Vegas Convention Center parking lot, and the ride takes up the entire upper floor. From the pre-ride line experience (complete with animatronic Grandma talking with guests in line), to a holding room that uses clever projections to tell a story (Don’t forget the cake for Grandma’s birthday party! Assistant can help!), to the ride itself… it’s just ridiculous. The work and engineering that went into this — and the quality of what they built for something that’ll only be here for a few days — is seriously absurd.
Why it’s hot: Getting noticed at tradeshows is not easy, especially at CES. Finding a creative, wow-factor solution to promoting an otherwise boring-to-demo product can get you the attention your brand is looking for.