kit kat gives delayed fliers a proverbial break…

In both a kind gesture and a great demonstration of its brand’s stated “purpose”, Kit Kat created a vending machine at Sao Paulo airport in Brazil that reads travelers’ boarding passes and dispenses them a Kit Kat if their flight is delayed.

Why It’s Hot:
It’s always great to see a brand use its marketing dollars toward something that isn’t completely and utterly self-serving. Instead of an ad, they made something that might truly do something for people, a true relationship builder. Plus, they did it to address a notoriously painful experience all of us have had.

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The Wheaties Brand Extension Into Beer is Genius

The General Mills cereal brand Wheaties has made a supremely awesome move to get back into customer favor: extending the brand to beer. Partnering with the Minnesota-based microbrewery Fulton, “HefeWheaties” is a hefeweizen-style ale that will be marketed in 16-oz “tallboy” cans.

hefewheaties-hed-2015

Why Minnesota? Well, cereal and brewery are rooted in the Twin City. And as the story goes, the collaboration was borne out of a General Mills employee just having a close connection at Fulton.

For now the beer will only be available in Minnesota, but General Mills is not treating this like a stunt. If response is strong, the company may consider doing the beer in a bigger distribution.

Why It’s Hot

Beer is always a good way to grab people’s attention. And let’s face it, Wheaties hasn’t exactly been a cereal brand at the top of everyone’s minds these days. HefeWheaties was a smart, interesting way to get attention back to this legacy brand in and exciting fashion that brings interest by particularly younger audiences. And General Mills treating this as more than just a one-off shows the company is committed to smart business, not just PR.

via AdWeek